Tag Archives: From

4 marketing takeaways from 2022 to help you conquer 2023

Look for things you can pat yourself on the back for. Be reminded that you made it through another challenging year. Ryan Phelan on December 30, 2022 ‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. … Continue reading 4 marketing takeaways from 2022 to help you conquer 2023 →

The five best ads of 2022—and the worst one—and what you can learn from them

Advertisement Industry

By Jeff Beer December 17, 2022 It’s the most wonderful time of the year! Let’s wrap up 2022—and depending on how you feel about it, either put it in the bin or in a keepsake box—with the heroic effort of whittling down all the advertising that came out in the last 12 months (a … Continue reading The five best ads of 2022—and the worst one—and what you can learn from them →

From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app

Gen-Z

By Shalene Gupta December 17, 2022 As a junior at Stanford, Harrison Hochman was sent home because of COVID. Many of his friends were scrambling to pay tuition because their family’s incomes had taken a hit. Yet it was easier to book a plane ticket home than to find a private loan. Hochman and … Continue reading From the ashes of COVID school closures, this Gen Z CEO built a thriving student-loan app →

5 tips to extract true value from your data

Data Management

How much data does your organization have that might be valuable enough to barter? Here are some tips for getting true value from your data. Theresa Kushner on December 22, 2022 “Data is an asset.” We hear that phrase in countless vendor presentations, conferences and advertisements. And for some companies, data is, indeed, an asset. … Continue reading 5 tips to extract true value from your data →

From startups to Fortune 500s: This marketing strategy is unbeatable

Success Stories

You need a new marketing strategy and “test-driven marketing” is the prime candidate. Tim Parkin on December 7, 2022 When was the last time you revisited your marketing strategy? Or do you even have one? No pre-pandemic marketing strategy is viable in today’s environment. If you haven’t reconsidered your strategy or if you aren’t getting … Continue reading From startups to Fortune 500s: This marketing strategy is unbeatable →

How to bounce back from getting laid off

Unemployment

By Dina Smith November 17, 2022 Every time we turn on the news, there seems to be news of another mass layoff. But when you’re one of those people who just lost their job for circumstances beyond your control, it’s far more than a news story. Your life has been abruptly upended. And … Continue reading How to bounce back from getting laid off →

It can be hard to take a pause from work—here’s how to take a sabbatical

Work Environment

By Abby Falik November 14, 2022 When was the last time you paused? When was the last time you deliberately created space between waking up and immediately reaching for the phone, or feeling hurt and instantly reacting with anger, or leaving a job and leapfrogging into the next? If you’re a human … Continue reading It can be hard to take a pause from work—here’s how to take a sabbatical →

3 steps that will protect you from martech buyer’s remorse

Marketing Technology

Martech alone won’t fix your marketing problem. Learn why this thinking is a trap and three tips to avoid it. Josh Perlstein on November 15, 2022 I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made … Continue reading 3 steps that will protect you from martech buyer’s remorse →

Web3 content and capabilities from an agency’s perspective

Agency Business

Razorfish’s Cristina Lawrence shares her agency’s vision on how to get brands plugged into Web3. Chris Wood on November 10, 2022 Recently, Razorfish (part of Publicis Groupe) rolled out new services dedicated to launching brands on Web3 and supporting activations in emerging virtual spaces. For brand marketers scratching their heads at all the possibilities, and … Continue reading Web3 content and capabilities from an agency’s perspective →

From Gen Z to baby boomers, here’s how employees describe their coworkers from different generations

Gen-Z

By Shalene Gupta November 01, 2022 Pundits go back and forth over the differences between generations. On the one hand, each generation is shaped by the time and events they live in. On the other hand, aren’t we all human and similar at heart? So instead of fighting over generational differences, why not unite … Continue reading From Gen Z to baby boomers, here’s how employees describe their coworkers from different generations →