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3 things customers expect from marketers to prove that they’re human

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Search Thriving: Least Likely To Be Cut From Ad Budgets

Search Tools

Search Thriving: Least Likely To Be Cut From Ad Budgets by Laurie Sullivan @lauriesullivan, September 16, 2022 Search ad spending in the U.S. is estimated to reach nearly $112 billion by 2023 — doubling what advertisers spent in 2019, according to data from Insider Intelligence. The analyst firm, in the report released this week, called … Continue reading Search Thriving: Least Likely To Be Cut From Ad Budgets →

Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors

Marketing Branding

A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors →

ActionIQ adds capability to query data from external sources like data lakes

Marketing Platforms

HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes →

These tiny homes are 3D printed from 100,000 recycled plastic bottles

3D-Printing

By Adele Peters September 01, 2022 Backyard cottages have been hailed as a way to quickly add new rental space in cities with a shortage of housing. But they’re typically expensive to build. In L.A., where the city government has been trying to nudge homeowners to build more ADUs, or accessory dwelling units, … Continue reading These tiny homes are 3D printed from 100,000 recycled plastic bottles →

Gen Z and millennials get their news from the paper, and Nextdoor

Gen-Z

By Samar Marwan August 31, 2022 Some may discredit Gen Z and millennials for being oblivious to current events when the reality is that 79% consume news daily, and a third pay out-of-pocket for news subscriptions. A New Media Insight Project survey looked at the media consumption habits of 16- to 40-year-olds and found … Continue reading Gen Z and millennials get their news from the paper, and Nextdoor →

Should CMOs be political? Lessons from Nike, Delta, Burger King and others

Content Management SEO

Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others →

The budget bottleneck: How to get more from your marketing budget

Budgeting

No matter how big or small your budget is, what matters is how you spend it. Learn how to get higher returns from your marketing investment. Tim Parkin on September 12, 2022 Can you imagine having an unlimited marketing budget? It would be impossible to fail, and you could finally do everything you and your … Continue reading The budget bottleneck: How to get more from your marketing budget →

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust

Black Friday

Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust by Ray Schultz , Columnist, September 6, 2022 U.S. consumers are in a cautious mood, with 69% waiting until Black Friday and Cyber Monday (BFCM) to make some purchases, according to a survey of 2,000 U.S. consumers by LoyaltyLion. But businesses should be … Continue reading Breathless Black Friday: Shoppers Wait For Discount Emails From Brands They Trust →