What lessons can marketers learn from the big screen? Columnist Quinn Whissen explores what movies and A-listers can teach you about content marketing. Quinn Whissen on October 19, 2015 If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports … Continue reading Content Marketing Lessons From Hollywood A-Listers
Scott SimsOctober 19, 2015 Social media has increasingly become the significant driving force in marketing. So, how does the average company or brand make the most effective use of this very important tool? Here are 25 things that experts can implement to maximize the effectiveness of their social media campaigns. 1. Post regularly – The more … Continue reading Top 25 Social Media Marketing Tips from the Experts
Gretchen GordonOctober 15, 2015 Those of you that know me well know that I am a Florida Gator. You also may know that my husband had the pleasure of coaching for Steve Spurrier, and that my son is a quarterback at the University of South Carolina, where he has had the privilege of being directly … Continue reading Sales, Business and Life Lessons from the Head Ball Coach
Luana SpinettiOctober 14, 2015 The game of branding is multi-episode. You do your best on each level to make your character win the quest and unlock new stories. Branding techniques are your episodes: you master one and make it win to unlock more opportunities to use even more techniques that will help your brand stand … Continue reading 10 Branding Techniques Derived From Link Building For SEO
BusinessVibesOctober 14, 2015 E-commerce shows no signs of abating, as studies show that the size of the online retail space in the United States is expected to grow from around 167 billion in 2010 to as much as 490 billion by 2018. One of the key advantages that online commerce offers is scale. Unlike traditional … Continue reading Tackling the Exponential Growth Rates from E-commerce Through Technology
John W HayesOctober 13, 2015 Brace yourselves; things are going to get pretty crazy around here very soon. The holidays are just around the corner, and marketing teams around the globe are gearing up for the busiest and (hopefully) most lucrative time of the year. The holidays represent a time for marketers to shine. Make … Continue reading How to Make Your Emails Stand Out From the Crowd During the Holidays
Liesha PetrovichOctober 12, 2015 Almost 70% of online shoppers abandon their shopping carts before they make an actual purchase, according to the Baymard Institute. This translates into approximately $ 4 trillion worth of abandoned merchandise! That means you had them, but somehow you lost them. They slipped through your fingers and clicked away from your … Continue reading Top 3 Reasons Customers Click Away from Your Shopping Cart
Christine MarinoOctober 12, 2015 What characterizes a good onboarding plan? The quality of training? The success rate? Whatever factors you deem relevant to its outcome, an effective onboarding plan has some pretty specific results. Take a look at the 10 benefits you’ll reap from using an effective onboarding plan. 1. Shorten the learning curve and … Continue reading 10 Benefits You’ll Reap from Using an Effective Onboarding Plan
Tamar WeinbergOctober 10, 2015 With the digital marketing landscape in constant flux, it’s always important to keep your eye on the pulse and figure out what would work best for marketing. I can tell you simply: what worked (October 10, 2015) won’t work today. As marketers, it’s critical for us to keep innovating to ensure … Continue reading 5 Digital Marketing Strategies From the Pros
Louis FoongOctober 9, 2015 As the cold weather starts to roll in for many of us, it’s easy to get curious about what the near future has in store, temperature-wise. The Farmer’s Almanac claims that it can predict the weather with 80% accuracy months in advance, based on a top-secret mathematical formula that takes into … Continue reading Predictive Analytics Takes CMOs From Survive to Thrive
