Erin MayOctober 1, 2015 You can now block individual senders from your Gmail account with two simple clicks. Last week Google announced the most recent in a long history of updates to its core products designed to benefit user experience. Keyword stuffed articles with no value no longer rank well in search, and now graymail … Continue reading Only Good Content Will Save Marketers From Themselves
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5 Remarkable Leadership Lessons from Volkswagon’s Failure
Paul KeijzerOctober 1, 2015 I’m still trying to digest this. One of the most iconic German brands has been caught cheating. Driven by an overzealous CEO with an ‘eyes bigger than your stomach’ appetite to become the largest car company in the world cheated customers in the hopes of buying time to find a technical … Continue reading 5 Remarkable Leadership Lessons from Volkswagon’s Failure
10 Statistics To Get You More From Your Photos On Social Media
Mitt RaySeptember 30, 2015 Are visuals a part of your social media strategy? Would you like some tips to create better social media images? After realizing that visuals drive the highest engagement on social media, more and more marketers and businesses are focusing on creating quality visual content. According to Social Media Examiner’s, 2015 Social … Continue reading 10 Statistics To Get You More From Your Photos On Social Media
Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic
Rohan AyyarSeptember 30, 2015 Let’s say you’re a small business that started out online with a simple WordPress website. Then you went on to build and establish a known brand in your niche. Now you’ve jumped a few steps ahead, monetized your site and made it fully transactional. The final piece of the puzzle is … Continue reading Beyond Google Rankings: How Buzzfeed, Spotify and Zynga Generate Revenue from Traffic
7 Lessons Your Small Business Can Learn From the Republican Primary Websites
Erika DicksteinSeptember 30, 2015 Bet you didn’t think you could learn anything (aside from which candidates want which of their family members on the $ 10 bill) from the Republican Party’s presidential primary race. I thought this too until I started perusing the candidates’ websites and realized that small business owners can learn a lot … Continue reading 7 Lessons Your Small Business Can Learn From the Republican Primary Websites
7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”
Jess HallSeptember 29, 2015 If you haven’t seen Nathan for You on Comedy Central, now is a great time to get caught up on seasons 1 and 2 before season 3 premieres on October 15th. Nathan Fielder, the comedian behind the mockumentary-style show, tells us that he graduated from one of Canada’s top business schools … Continue reading 7 Practical Business Tips We Learned From Comedy Central’s “Nathan for You”
What Millennials Want From Your Brand On Social
Katie CooperSeptember 25, 2015 OMG. BRB. LOLz. Millennials may get a little lazy (or perhaps it’s efficient?) when it comes to spelling out phrases in their entirety, but when it comes to consumption, they’re nothing but active. With 80 million millennials in the United States alone and $ 200 billion in buying power, marketers everywhere … Continue reading What Millennials Want From Your Brand On Social
4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
How do you grow your online revenue? Columnist Jordan Elkind takes a look at what some fashion retailers are doing differently to bolster their e-commerce growth. Jordan Elkind on September 25, 2015 E-commerce is a rapidly expanding piece of the retail pie, so it’s no surprise that online growth is top of mind for fashion … Continue reading 4 Lessons Retail Marketers Can Take From High-Growth Fashion Brands
Building an Interactive MarTech Landscape from the Buyer’s Perspective
Scott VaughanSeptember 25, 2015 Marketing Technology has become an important weapon in the quest to discover, engage and delight customers. While marketers try to sort through their needs and identify what and with whom to invest in, it seems like every week there’s a new landscape or “MarTech stack” produced by a vendor or industry … Continue reading Building an Interactive MarTech Landscape from the Buyer’s Perspective
3 Twitter Tips From The “Most Stalked” Brands
Kara BurneySeptember 23, 2015 Want to learn from the best? These 20 brands are so good at content marketing, they are being stalked by their peers. Here are 3 actionable Twitter tips from the best in the business: Microsoft Twitter Tip: Use Hashtags To Boost Content Discovery Microsoft knows how to work a hashtag to join the conversation surrounding … Continue reading 3 Twitter Tips From The “Most Stalked” Brands
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