Miranda PaquetNovember 3, 2015 When Heath Bowman, owner of Southeastern Underdeck Systems, sent out an email last year on Cyber Monday, he wasn’t expecting anything groundbreaking. “Our Cyber Monday offer was our first email with Constant Contact,” Heath explains. “To be honest, I really wasn’t expecting anything from it. I had never run a special … Continue reading How A Small Business Made $67,000 From One Cyber Monday Email
Tim AshNovember 2, 2015 You’ve heard us say this often: your baby is ugly. It’s true of a vast majority of websites – from sites that hide critical calls-to-action below the fold, to those that make data entry a beast of a burden, there’s an overwhelming number of sites that make people in the UX … Continue reading 4 Must-Learn Usability Principles You Can Get from Kayak.com
Need a crash course on defending your brand? Columnist Chris Silver Smith brings you all the details from an SMX East panel designed to help you understand the threats in online advertising. Chris Silver Smith on November 2, 2015 A few weeks ago, I attended the “Protecting Your Brand From Online Fraud, Infringement & … Continue reading Protecting Your Brand From Online Fraud, Infringement & Other Emerging Threats
Sally McGrawNovember 1, 2015 I’d been blogging and building my business for nearly six years when a friend told me I absolutely HAD to get an email newsletter going. I scoffed. Right in her face. I mean, all the cool kids are getting their information from Tumblr and Twitter these days, right? Why bother with … Continue reading Long Live Email Marketing: Why This Medium Is Far From Dead
Jo Lynn DealNovember 1, 2015 The law of diminishing returns tells us that cutting costs with your business will have a positive effect, but there comes a point where the ROI begins to diminish. Is your company too focused on cost-cutting to boost revenue and profit? Cutting back on unnecessary expenses, and re-negotiating costly contracts … Continue reading Tools and Tactics for Shifting from Cost-Cutting to Business Growth
Jim BelosicOctober 31, 2015 Unless you’re a large brand that everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for followers to interact with their favorite brands. After all, who doesn’t love winning a contest? I … Continue reading 9 Ways to Leverage the Data You Collect from Your Fans
Michael PeggsOctober 31, 2015 There are millions of blogs out there pumping out tens of millions of posts every week. How do you stand out in such a crowded field? Simple: by creating incredible content and following it up with extraordinary content and social media marketing. Fortunately, when it comes to blogging, you have plenty … Continue reading 4 Unusual Blogging Tips from Successful Bloggers
Gregory T. Huang October 29, 2015 Every so often, the need for talent in tech startups seems to reach a critical point. Competition for good developers and business people is always fierce, but now is prime time for a snapshot of where things stand—and one of the big trends is executives moving from established companies to … Continue reading In Good Times, Tech Talent Flows From Big to Small Companies
Patrick GroomeOctober 31, 2015 The internet has done a lot for humanity, but improving our average level of civility isn’t one of them. Our collective ability to be unpleasant to each other is more refined than ever before. By and large, we’re using this ability to its fullest. All public-facing roles can expect to deal … Continue reading How to Take the Hits From Your Community
Zoe WaldronOctober 28, 2015 Aim to share 15 Pins a day. Bright images do best. Categorize all of your boards. Description Tip: Drive more clicks with a clear call to action. Each comment you get is an opportunity. Always comment back to ‘up’ engagement and followers. Follow a few new accounts each day, including brands … Continue reading Pinterest Tips from A – Z
