by Arik Hanson December 4, 2015December 4, 2015 A few weeks ago, I spoke at the sixth annual Minnesota Blogger Conference. You can read all about what I talked about here. Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments … Continue reading Should You Remove the Comments Section From Your Corporate Blog?
by Daniel James December 3, 2015 Follow @FurstPersonDecember 3, 2015 In a recent study, published in Personnel Psychology, the concept of referral hiring was explored. The study, titled Uncovering the Nuances of Referral Hiring, explored this topic by examining how referral employees might perform based on how their referrers perform within the organization. The details … Continue reading Short and Scholarly: Where Are Your Referral Employees Coming From?
by Talia Wolf December 3, 2015December 3, 2015 A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. This approach is problematic because it produces meaningless results. For instance, if you merely change the color of a button or the position of a … Continue reading Apply Emotions and Learn More from Your A/B Tests
Wiley CMO Clay Stobaugh shares the challenges of leading a company founded in 1807 into the digital marketing age. Amy Gesenhues on December 2, 2015 After more than 208 years in business, Wiley has moved its brand into the digital age while continuing to focus on educational resources, professional development and scholarly research. “There is … Continue reading A CMO’s View: How The 208-Year Old Wiley Brand Went From Traditional To Digital Marketing
by KeriLynn Engel December 2, 2015December 2, 2015 If you haven’t seen it, Syfy’s new show, Killjoys is about a trio of space-faring bounty hunters (called “Killjoys”) who work for a mysterious independent interplanetary organization. The first season just wrapped up and you can watch it on the official site. If you have seen it, … Continue reading 4 Crucial Blogging Lessons From Syfy’s Killjoys
5 marketing experts share what you can do right now to transform your click-to-call campaigns Research from Google has shown that the most common response to a mobile, local search is a phone call. Advertisers have caught on, widely adopting click-to-call ad units in Google and Bing. In fact, consumers are expected to click-to-call directly … Continue reading Click-to-Call & Paid Search: Best Practices And Secrets From The Pros
by Nathan Sikes November 30, 2015November 30, 2015 One approach to becoming successful in your social media marketing campaign is to check out what the competition is doing. Even beyond just knowing their tricks so you can do better, they are working within the same field as you so you can just straight out learn … Continue reading How to Learn From and Overtake Competitors with Social Media Marketing
by Matthew Grattan November 30, 2015November 30, 2015 These 12 sales tax tips may not bring you faster cars, better jobs or longer vacations, but they will kick-start your company’s compliance and set you on the right side of tax rules and regulations for 2016. Each tip was selected by an Avalara sales tax expert, … Continue reading Sales Tax Tips From the Experts: What You Need to Know to Start Your Fiscal Year Off Right
by Catherine Lewis November 28, 2015November 28, 2015 In honor of Small Business Saturday, we had the chance to sit down with Gene Marks – the small business expert, whom you may recognize from Fox Business News, Forbes magazine, and the Huffington Post. In typical fashion, Gene was all about thinking big this year. Discover … Continue reading Go Big or Go Home: #SmallBusinessSaturday Tips from the Industry Expert, Gene Marks
by Louis Foong November 28, 2015 Follow @thealeagroupNovember 28, 2015 Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the … Continue reading How To Keep Your Customers’ Trust While Collecting And Learning From Their Data [Infographic]
