by Devon Vocke June 17, 2016 Follow @EvokeStrategyJune 17, 2016 According to eMarketer, businesses spent more than $ 170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may … Continue reading 7 Myths About Digital Marketing That Keep You From Growing
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Top Skills for 2016 from LinkedIn
by Sally Falkow June 15, 2016June 15, 2016 This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 … Continue reading Top Skills for 2016 from LinkedIn
8 Tips For Bringing Your Best Old Blogs Back From The Dead
by Brittney Ervin June 13, 2016June 13, 2016 If you’ve been in the content creation game for a while, you know how dramatically blogging standards have changed, even in just the past few years. As you learn more about communication and reaching your audience, your tone and style have to evolve to better connect with … Continue reading 8 Tips For Bringing Your Best Old Blogs Back From The Dead
4 Ways to Get the Best Deals from Your Vendors
by Brian Stupp June 12, 2016 Follow @IOUFinancialJune 12, 2016 Your vendors are your partners. Without them, you would not be able to stock your shelves or get the supplies your staff needs. Having good vendor relationships means less stress and better deals so you can focus on managing your business. When working with vendors, … Continue reading 4 Ways to Get the Best Deals from Your Vendors
6 Tips to Keep Your Explainer Video Compelling from Start to Finish
by Claude Harrington June 11, 2016June 11, 2016 We all know that explainer videos should be compelling. But, of course, that’s one of those things that’s easier said than done. And it’s a task that’s made even harder when you factor in that “compelling” is not a yes-or-no binary function. It’s not as simple as … Continue reading 6 Tips to Keep Your Explainer Video Compelling from Start to Finish
How Can an Existing Offline Business Benefit From eCommerce
by Andre W. Klein June 7, 2016 Follow @akleines2June 7, 2016 Brick and mortar businesses have been the staple of commercial activity for as long as they have been around. You went to the store, you found what you wanted and then you were on your way back home. Nowadays, with the advent of the … Continue reading How Can an Existing Offline Business Benefit From eCommerce
SEO is Not One Strategy: Learn From PRSA Jobcenter SEO Campaign
by Vinod Jethwani June 6, 2016 Follow @VinodJethwaniJune 6, 2016 SEO works and if you need proof of that, then you just need to go through the innumerable testimonials that are available online. There are so many companies that are telling stories of what SEO has done for them. What makes SEO even greater is … Continue reading SEO is Not One Strategy: Learn From PRSA Jobcenter SEO Campaign
Your brand refresh: What should you expect from social?
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
How to Set Your Solution Apart from the Competition
by Rachel Clapp Miller June 5, 2016 Follow @ContentRachelJune 5, 2016 There’s always a competitor in the sales process. Even if there’s not another vendor that’s being considered, “do nothing” or “do it internally” can be your biggest competition. Without the ability to clearly differentiate your solution, and understand its value, a buyer’s decision is … Continue reading How to Set Your Solution Apart from the Competition
From Feedback to Features: Your Customer-Approved eCommerce Experience
by Imani Mixon June 5, 2016 Follow @ImaniMixonJune 5, 2016 Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most … Continue reading From Feedback to Features: Your Customer-Approved eCommerce Experience
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