Tag Archives: From

Making the Transition from One of the Gang to Manager

by Beata Staszkow June 3, 2016June 3, 2016 At Mentor EU we often work with clients who either want to make a move to a managerial position or got promoted and need to change their relationship with co-workers from that of peer to boss. Moving from colleague to boss is a big transition and can … Continue reading Making the Transition from One of the Gang to Manager →

The Future of Video Marketing: My Takeaways from WistiaFest 2016

Video Marketing

by Ed Heil June 9, 2016June 9, 2016 In a recent HubSpot Podcast, called “The Growth Show”, Wistia Co-founder Chris Savage said, “Video is really scary because it feels like you can have a huge effect on your brand because it can. And because if you’re getting on camera do you expose that you’re actually … Continue reading The Future of Video Marketing: My Takeaways from WistiaFest 2016 →

These 5 Questions Are Keeping You From Getting Hired

Effective Hiring

by Richard Sellers June 2, 2016June 2, 2016 Potential employers have five questions that marketing executives need to answer on the road to getting hired: 1. What are you going to do for me? This is not a simple question. You must understand the personal motivation of each person asking the question to successfully answer … Continue reading These 5 Questions Are Keeping You From Getting Hired →

Ads not performing? Strategies to steal from the email marketing playbook

Email Marketing Optimization

Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. Mike Sands on June 1, 2016 I don’t know a marketer today who doesn’t marvel at the pace the industry is … Continue reading Ads not performing? Strategies to steal from the email marketing playbook →

Live from your brand: streaming video and the new consumer connection

Video Content

With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. Maggie Malek on June 1, 2016 Tiny screens are poised to rule the world. And if content marketing on these tiny devices is king, video content is the crown … Continue reading Live from your brand: streaming video and the new consumer connection →

From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles

Facebook Instant Articles

In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. Matt McGee on May 31, 2016 Like many publishers, we get a lot of traffic to MarketingLand.com and SearchEngineLand.com from Facebook. It’s our No. 1 … Continue reading From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles →

How Data Scientists Extract Value from Data [Infographic]

Data Driven Techniques

by Bob Hayes May 28, 2016 Follow @bobehayesMay 28, 2016 Building a successful data science program in your company relies on a good understanding of the data professionals who extract insights and value from data and how they do it. Toward that goal, we asked over 600 data scientists about their skills, jobs, colleagues and … Continue reading How Data Scientists Extract Value from Data [Infographic] →

The Ultimate Guide to Set up an Online Store: Sell Online & Get Rich from Home

Online Sales Guide

by Methma Atapattu May 28, 2016May 28, 2016 Wondering what the most novel and efficient way to get rich from home is? Your vital question can be answered with two simple words: selling online! According to Statista.com, the number of digital buyers worldwide reached approximately 1.5 billion in 2015. With such a large potential consumer … Continue reading The Ultimate Guide to Set up an Online Store: Sell Online & Get Rich from Home →

3 Things We Can Learn From the Raptors’ Social Media Success

Success Stories

by Sourov De May 28, 2016May 28, 2016 The Toronto Raptors have reached the Eastern Conference Finals for the first time in franchise history and the team has parlayed their success to the social media space boasting a social media follower growth rate in 2015-2016 that is among the top 5 in the NBA. The … Continue reading 3 Things We Can Learn From the Raptors’ Social Media Success →

Refine your content marketing tactics to benefit from enhanced search engine display

SEO Tools

Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. Thomas Stern on May 26, 2016 Content marketing has become commonplace for marketers today. For those who need guidance, there are numerous handbooks and step-by-step resources that teach the best ways to understand who we’re marketing to and … Continue reading Refine your content marketing tactics to benefit from enhanced search engine display →