by Stephen Claridge June 23, 2016June 23, 2016 What is Lifetime Value? Lifetime Value (LTV) is a long-term way of looking at which customers are worth the most. This information can then be used to readjust your PPC strategy across Google AdWords, Bing Ads, Facebook Ads and other search marketing mediums. Accounting for LTV in … Continue reading Get More from PPC Advertising With Lifetime Value & Narwhals
by Jacob Firuta June 23, 2016 Follow @JFirutaJune 23, 2016 When everything goes your way in business – you’ve come up with a great product, you’ve sorted out production and delivery – it’s time to kick back and let the revenue flow in, right? You may be forgetting about one thing that will cost you … Continue reading Less Sticking Points, More Sales: Actionable Steps to Remove Friction from Your Buyer Journey
by Janna Hartley June 23, 2016June 23, 2016 Bigger isn’t always better, especially when describing your subscriber count. Of course, you want to be actively growing your email list; but you also want to be sure your list encompasses people who are interested in your email content and are engaged with you rather than “dead” … Continue reading Reconnect with Inactive Email Subscribers – Or Drop Them from Your List
by Luana Spinetti June 22, 2016 Follow @LuanaTFJune 22, 2016 David Goehring (cc) Have you ever thought of yourself as a leader? Think about it — you influence and inspire people to reflect or take action every day, whether you write for a niche or you only run a personal blog. You leave a footprint … Continue reading What Can Bloggers Learn From Good Leaders? 7 Winning Traits
Google Analytics recently added Search Console reports to help analyze incoming search traffic. Columnist and Googler Matt Lawson explains how you can use this change to improve your paid search performance. Matt Lawson on June 22, 2016 Getting clicks is great, but it’s way more important to know what happens after you get those … Continue reading Five insights your paid search team should be stealing from organic
by Aaron Lee June 21, 2016June 21, 2016 If you need to raise funding from VCs for your startup, the first step is to create a pitch deck. Well, after step zero, which is to have a great idea. So what’s a pitch deck? A pitch deck is a brief presentation (usually based on slides) … Continue reading 30 Legendary Startup Pitch Decks And What You Can Learn From Them
by Katie Cooper June 21, 2016 Follow @loopthecoopJune 21, 2016 There’s a new player lurking in your Facebook timeline and feeding you information: videos. Although a picture is worth 1,000 words, Dr. James McQuivey claims a one minute video is worth 1.8 million. The social media platform has implemented innovative video technologies resulting in more … Continue reading 6 Lessons from Brands Utilizing Video in their Facebook Marketing Strategy
Social media strategists from HTC, Microsoft, Docusign and Pabst Brewing talk about when it’s right to trendjack, when to adopt the latest social platform and more. Matt McGee on June 21, 2016 When it comes to social media #fails, brands have to expect the worst. “Mistakes will happen even if you have protocols in … Continue reading 6 great takeaways from the Brands Talk Social Media #SocialPro keynote
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss. Lydia Jorden on June 20, 2016 Local SEO is a critical part of an overall … Continue reading What your boss actually wants from your local search reports
by Austin Iuliano June 17, 2016 Follow @austiniulianoJune 17, 2016 15 Deadly Mistakes Stopping You from Making Money Online Making money online doesn’t have to be difficult. There are hundreds of ways to do it like: Ebay, Amazon, Upwork, blogging, and so much more. Yet so many people have lots of trouble finding a way … Continue reading 15 Deadly Mistakes Stopping You From Making Money Online
