by Allen BurtSeptember 27, 2016 A Rejoiner study found that over 50% of the cart abandonment emails they send are opened on a device that is different than the one the customer originally abandoned on. A typical situation is a person browsing your site on mobile, perhaps adding items to their cart as a “wishlist”, … Continue reading How to Maximize Sales from Abandoned Carts with Cart Regeneration
by Adam TanguaySeptember 26, 2016 You’re on Facebook. You’re on Twitter, too. Both are important, yet neither will ever be as effective at helping you sell eCommerce products as a good email marketing campaign. via GIPHY Email is here to stay Consider these statistics: Email campaigns are six times more likely to get a click … Continue reading 6 Lessons From the Best Email Marketing Campaigns
by Warren Knight Follow @warrenknightSeptember 26, 2016 With holiday shoppers accounting for as much as 20% of a small business’s annual sales income, you need to get your business ready for success by planning in advance. Getting sales during the festive season from Digital Marketing is crucial for a small business however, do you truly … Continue reading How to Get Sales From Digital Marketing During This Festive Season
AdWords recently released a Health Score feature that “grades” your account, but is it just a rip-off of an existing free performance grader? Columnist Larry Kim compares. Larry Kim on September 26, 2016 Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, … Continue reading What’s the Google AdWords Health Score and how is it different from existing tools?
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
by Jo Lynn Deal Follow @jolynndealSeptember 23, 2016 Your email marketing efforts should be generating an average ROI of $ 38 for every $ 1 you spend, according to recent 2016 statistics. That’s a really good return on your marketing investment, and shows why so many businesses allocate a significant portion of the marketing budget … Continue reading Email Marketing Success: Go from List-Building to Relationship-Building
by Eric SamsonSeptember 23, 2016 Anyone involved in a business with a digital presence (i.e. anyone in business these days) has doubtlessly come across the terms SEO and SEM. Nevertheless, I’ve found that the average person’s knowledge in these areas is limited. To begin, let’s unfurl the acronyms. SEO stands for Search Engine Optimization and … Continue reading Importance of SEO and How it Differs from SEM
by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach
by Taylor Eben Follow @tailsebenSeptember 19, 2016 Social media is a pretty powerful tool from a monetary perspective. The right strategy can generate more leads and, ultimately, more money. Your company might already be active on a handful of social networks, but you can’t expect any financial success if you don’t have a following. Full … Continue reading It’s Organic: 6 Steps for Building a Social Media Following From Scratch
by Don Purdum Follow @donpurdumSeptember 18, 2016 Do you want to stand our more from your competitors? Do you spend time wondering why you keep losing money to businesses that are not as good as yours or as well positioned to deliver as you are? One opportunity after another seems to slip through your hands … Continue reading 3 Astonishing Ways to Stand Out From Your Competitors and Earn More Business
