Tag Archives: From

From insight to action: 3 common pitfalls and strategies for more actionable data

Data Management

How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy. Jordan Elkind on September 7, 2016  As marketers, we all know the importance of data in informing our customer relationship and communications decisions. In recent years, marketing teams … Continue reading From insight to action: 3 common pitfalls and strategies for more actionable data →

Progressive Filling: 3 Ways to Move Forward from Backfilling

Business Development

by Sunil Bagai Follow @ZenithtalentSeptember 6, 2016   If we look back at the Bureau of Labor Statistics’ (BLS) jobs report for the summer, the figures tell a more nuanced tale than stasis or small improvements. The good news is that businesses hired 5.1 million professionals. The bad news is that all industries, in aggregate, … Continue reading Progressive Filling: 3 Ways to Move Forward from Backfilling →

Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated

Marketing Guide

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’ visits. Barry Levine on September 6, 2016   The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although … Continue reading Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated →

How to Build Your Blog Traffic: Tips from Top Influencers

Blogging Traffic

by Kim Westwood Follow @shopping_linksSeptember 5, 2016 Although many social influencers have become quite successful without a strong personal blog, having a high-traffic URL of your own is one of the best ways to safeguard against changing trends and shifts in the social media landscape, ensuring that you always have a strong audience no matter … Continue reading How to Build Your Blog Traffic: Tips from Top Influencers →

5 Ways Small Business Can Profit from Local Billboards

Small Business Tools

by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards →

What’s The Lost Revenue From Bots Scraping Original Content?

Content Management

by Laurie Sullivan, Staff Writer @lauriesullivan, August 31, 2016 Bots — which some estimate make up about 46% of Web traffic — scrape the Web for whatever bits of content they are programmed to find, often mimicking human behavior. But what does it cost the company developing the content, analyzing the numbers, and creating the … Continue reading What’s The Lost Revenue From Bots Scraping Original Content? →

From the Editor’s Desk: Blab is dead; long live our new podcast!

Podcasts Marketing

In this month’s column, Editor-In-Chief Matt McGee talks about why we’re changing our weekly video show to an audio-only podcast. Matt McGee on August 31, 2016   There are probably countless articles on Marketing Land (and Search Engine Land) that encourage readers not to put all of their marketing eggs in one basket. And I … Continue reading From the Editor’s Desk: Blab is dead; long live our new podcast! →

Random Posts on