Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
by Benjamin BrandallOctober 14, 2016 You might think I’m about to tell you to get up as the sun rises, sit down at your desk and work until you can’t work any more. That’s probably because you’ve heard advice like this pretty often… In fact, Slate writer Mason Currey says that after reviewing 161 daily … Continue reading 17 Unique Daily Rituals from the World’s Best Creatives & CEOs
by Azure Collier Follow @azurecollierOctober 12, 2016 It’s no secret that it’s getting harder for businesses to get their posts seen in Facebook’s news feed. Facebook has made more changes in recent months that give posts from friends more priority than content shared by business pages. So how can you get more eyes on the … Continue reading 10 Lessons We Learned From Our First Facebook Live
by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
by Brent Pohlman Follow @brentpohlmanOctober 9, 2016 Every day I deal with this issue. I am working with our IT Staff and Business Analysts to find ways to meet the needs of our changing clientele. I am finding it imperative that our systems continue to be looked at and improved to compete in an ever-changing … Continue reading Warning – Your IT System May be Keeping You from Growing
by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
by Andre Oentoro Follow @breadnbeyondOctober 6, 2016 The rise of social media has piqued the interests of countless marketers. The sheer amount of businesses that have jumped on the social media hype train in the past couple of years is overwhelming, making the competition even more terrifying. But if a company stays in their comfort … Continue reading 9 Kickass Tips to Get Better Results from Your Social Video Marketing
by Rebecca Corvese Follow @ScribeTreeMktgOctober 3, 2016 I I recently read an article on LinkedIn by Kevin Williams, about his experience with his 27,000+ LinkedIn connections. In it, he explained that his overall experience with LinkedIn had been good, but that the number of connections he had gained had not necessarily correlated to meaningful actions. … Continue reading Notes from a Digital Marketer, or How to Establish Good, Old-fashioned Human Connections
by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
