Irakli Iosebashvili — March 22, 2018 — March 22, 2018 Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the … Continue reading Marketing on Facebook: Building and Incorporating an A/B Testing Framework
David Crane — March 7, 2018 Follow @davidfcrane — March 7, 2018 There are a lot of moving parts in today’s comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand gen requirements will only expand. This complexity has created a need for demand orchestration frameworks … Continue reading A 3-Tier Framework for Crafting a Winning Demand Generation Plan
By Gennaro Cuofano March 6th, 2018 With the team at WordLift, we try to experiment on a daily basis to keep up with Google’s search algorithm evolution. In fact, Google’s search algorithm is a sort of black box, where you know the input A and output B but can’t be sure of what happened within the … Continue reading The Featured Snippet Framework: How I Became A Featured Snippet
Robbin Schuurman — December 8, 2017 — December 8, 2017 geralt / Pixabay The Scrum FrameworkThe Scrum Framework is a lightweight framework that defines three Roles, three Artifacts and five Events, which is used to develop and maintain complex Products in complex environments. Scrum doesn’t prescribe a lot of things you must do, the Scrum … Continue reading 10 Tips for Product Owners on the Scrum Framework
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017 Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights. Nick Iyengar on October 10, 2016 For most retailers, simply collecting data on your sites, apps and customers … Continue reading Activate your audience with a ‘measurement framework’
by Anthony AlvesSeptember 21, 2016 Companies can easily underestimate the investment required to meet compliance. Thinking compliance is a one-and-done activity that you can skate by with minimal spend only sets you up for unpleasant surprises later on. Compliance can be a long, drawn-out process, involving everyone including HR, finance, security, and leadership. So it’s … Continue reading Budgeting for a Compliance Audit: A Practical Framework
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
