Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017 Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success
In part one of his multipart series on the connected brand, contributor Thomas Stern dives into the elements that make for a cohesive brand experience across all channels: voice, personality and messaging. Thomas Stern on March 29, 2017 When brands build a framework and connect all aspects of their marketing approach, they create efficiency … Continue reading The connected brand: A framework to guide content and creative development
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights. Nick Iyengar on October 10, 2016 For most retailers, simply collecting data on your sites, apps and customers … Continue reading Activate your audience with a ‘measurement framework’
by Anthony AlvesSeptember 21, 2016 Companies can easily underestimate the investment required to meet compliance. Thinking compliance is a one-and-done activity that you can skate by with minimal spend only sets you up for unpleasant surprises later on. Compliance can be a long, drawn-out process, involving everyone including HR, finance, security, and leadership. So it’s … Continue reading Budgeting for a Compliance Audit: A Practical Framework
by Lacy Boggs Follow @blogspiration42August 5, 2016 Are you a hero? Do you swoop in to save the day for your customers? Can you see through client problems as though you had X-Ray vision? Are your products a veritable philosopher’s stone, turning even the most mundane objects into gold? If so, I have bad news … Continue reading The Hero’s Framework for Perfect Product Launches
By Michael Georgiou July 7th, 2016 Content has long been hailed the king. With blogs being the first home to content, they are the vehicles that drive online marketing. The overall impact of a blog, in terms of the social value it generates, is long-standing. Blogs continue to live on and serve their readers for … Continue reading A Framework For Assessing The Impact Of Your Blog On Company Sales
by Elizabeth Dyrsmid January 16, 2016January 16, 2016 Creating engaging blog content on a recurring basis is a challenge all business owners and marketers face. Even if you spend hours crafting content that is grammatically correct, contains a powerful message and looks good on paper, none of the content will benefit your audience unless you … Continue reading How to Create a Winning Framework for Your Blog Posts?
by Tim Ash January 8, 2016 Follow @tim_ashJanuary 8, 2016 In the late 90s, marketers who dabbled with web site marketing had a few things they kept track of. Hits – the number of times an element (like an image) gets loaded Views – the number of times pages get loaded for a visitor Visits … Continue reading Tracking Web Site Success Like it’s 2016 – the AIDA Framework
By Liz Farquhar November 9th, 2015 Stories are at the heart of every brand, which is why effective storytelling is crucial for engaging target audiences. Even beyond engagement, it is the most effective way to earn your prospects’ trust, and by extension, their business. Frank Rose said it best when he explained that “storytelling opens … Continue reading How To Build A Brand Storytelling Framework
By Sharon Hurley Hall July 28th, 2015 If you want to do social media right, you need to be strategic. Many of us don’t start out that way. We sign up for a site to try it out and fumble around till we understand how it works and what we can achieve. But what if … Continue reading Bulletproof Your Social Media Strategy By Following This Framework
