Tag Archives: Four

Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make

Denyse Drummond-DunnJanuary 26, 2015 “Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he had requested of her and like many kids was now questioning his reasoning as well as his authority. This happens in the work environment too. When you … Continue reading Who, What, Why & How? The Four Tough but Essential Decisions Every Business Leader Must Make →

Four Key Questions to Address in Strategizing for 2015 Search Marketing

Online Marketing

Jane Intrieri December 23, 2014 It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy. Even though most enterprise companies have advanced … Continue reading Four Key Questions to Address in Strategizing for 2015 Search Marketing →

Four Words for 2015 and What You Need to Know About Them

Content Marketing, Strategy

Leo Strupczewski December 19, 2014 By the time December rolls around, business talk starts to get buzzy. A whole bunch of people are reading blog posts and Forbes articles about trends for the new year, becoming prognosticators themselves, and serving as armchair experts on what you need to focus on once your calendar flips … Continue reading Four Words for 2015 and What You Need to Know About Them →

Four Keys Areas Where the CMO Must Lead

Content Marketing

Carlos Hidalgo December 17, 2014 I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Of course this is in reference to CMOs being a part of the executive conversations that occur in the boardroom with the other members of the C-Suite…something that is … Continue reading Four Keys Areas Where the CMO Must Lead →

Four Things To Know For Your Facebook Ads Strategy

Ad Campaigns

eidi Schmidt November 26, 2014 Facebook is ever changing. Between new offerings like Facebook at Work – which is in the works and set to launch in January – and the constant updates to the Facebook timeline and profiles, it can be hard to keep up with all the changes. As you evaluate your Facebook … Continue reading Four Things To Know For Your Facebook Ads Strategy →

Four Marketing Tips Every Online Business Should Know

Online Marketing

Kristin Hovde November 23, 2014 Thanks to the Internet, marketing any business has become simple, allowing you to reach thousands of people who never would have heard of your company otherwise. While we should partially thank social media for boosting brand awareness, a stellar online marketing strategy goes above and beyond networking websites. By giving … Continue reading Four Marketing Tips Every Online Business Should Know →

Four Big Name Brands with Great Social Media Cover Images

Branding

By Shelby Clarke November 15, 2014 We all know the important role social media plays in good marketing. A lot of time is spent organizing important posts and managing social media. Our audience is online, so we need to be, too. But how much time do we spend on the details – things like our … Continue reading Four Big Name Brands with Great Social Media Cover Images →

Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons

Customer Relationship Managemnet

By Brittany Bearden, Published October 30, 2014 ABC’s new show, Selfie, is about a self-obsessed social media addict, Eliza, played by Karen Gillan, who enlists her company’s marketing expert to market her to her coworkers, the same way that he marketed their pharmaceutical company’s nasal spray that “causes satanic hallucinations” successfully to the public. Within … Continue reading Four Times ABC’s ‘Selfie’ Provided Valuable PR and Marketing Lessons →

Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling

Sales Guide

By Rachel Clapp Miller, Published October 17, 2014 If your sales organization spent more time selling, how would that affect your sales revenue numbers? Often, salespeople and front-line managers get bogged down in forecasts, reviews, hiring and recruiting. In fact McKinsey Global reports that salespeople spend less than half their day selling. (This infographic provides … Continue reading Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling →

Four Great Ways to Rethink Mobile Marketing for Small Business

Marketing Guide

In the battle for brand supremacy, awareness is crucial. It is because of this that so many big businesses take great pains to make sure their branding is present everywhere their consumers might be. Head to the supermarket, the bus stop, the big game, the local pub, or the television and you’re bound to see … Continue reading Four Great Ways to Rethink Mobile Marketing for Small Business →