It’s a noisy world, your marketing resources and headcount are limited and in some cases, you’re still defining who your customers are. “What’s on the critical short list and what can we pushback till later?” Four key marketing strategies are essential in today’s always on world: web site design, jettisoning old school SEO, content strategy … Continue reading Four Critical Marketing Strategies for Growing Your Business
Call centers are at the core of the customer experience and are often under constant scrutiny from the public and industry to ensure a high level of service is provided. Businesses today acknowledge that the sustainable differentiator between companies is driven by the level of customer care they provide and the subsequent impression left with … Continue reading Four Performance Metrics to Improve your Call Center
When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all depends on where you started, where you are now and where you intend to go. You do have goals, right? If you don’t, that’s your … Continue reading Four Reasons Why Everything Is Going Wrong With Your Website
Travel broadens the mind, so the saying goes. In my case, it also sharpens my views on issues that are important for successful email programs. In my previous Email Insider column, I shared strategies for using email as a discovery tool based on an excellent wine recommendation. But that wasn’t the only time I gained … Continue reading Four More Vacation Lessons for Email Marketers
Subscribers change over time. Their needs change. Their interests change. Their goals change. And change can be very dramatic from year to year and season to season. So even if your email program has a great onboarding program where you learn about subscribers’ preferences, it’s not enough. Analyzing subscriber behavior can give you valuable insights … Continue reading Four Keys To Improved Subscriber Journey With Progressive Profiling
Piyasak Ukritnukun CFG SERVICES’ young new managing director has outlined his ambitious long-term vision to turn the company, better known as Ngern Tid Lor (“Money on Wheels”), into a financial convenience store. CFG promoted Piyasak Ukritnukun, 33, to managing director last October. He was previously vice president for marketing and business development. He said CFG … Continue reading Ambitious plans for ‘Money on Wheels’
Did you know that according to a case study by Harvard Business Review, The Dessert Gallery of Houston, a popular bakery, increased traffic to their store through Facebook Marketing? Their traffic increased by 20% and if that was not enough, their new clients spent about 33% more than the bakery’s average customer. Facebook has … Continue reading Four Highly Effective Facebook Marketing Tips
