by Kevin Ho June 13, 2016June 13, 2016 I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come into work the next day ready to add a … Continue reading The 3 Step Formula for Creating an A/B Testing Hypothesis
by Daniel Stewart April 30, 2016 Follow @stewartleaderApril 30, 2016 “If you want to go fast, go alone. If you want to go far, go together.”– African Proverb Today, roughly 70% of businesses change efforts aren’t successful. This means that 70% of the well intentioned efforts to transform businesses, improve customer experience and redesign operations … Continue reading Smart Leaders Follow This Formula for Change
by Personal Branding Blog April 28, 2016April 28, 2016 Great content is just one way a personal brand can become established as an industry leader. Another effective method are online webinars where your audience can get to know you better, which increases your chances of a sale. In order to attract new leads for your … Continue reading The Three Step Webinar Formula For Personal Brands
by Matt Baglia February 13, 2016 Follow @slicktextFebruary 13, 2016 So you want to start a business, but wonder if you really have what it takes? Unfortunately, this is where tons of potential entrepreneurs come to a screeching halt. They become overwhelmed by the everyday responsibilities of business management, and don’t see the potential in … Continue reading A Formula for Startup Success: 9 Values That Fuel the Top Founders [Infographic]
In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales. Daniel Faggella on February 1, 2016 In part 1 of this series, we talked about the origins of good marketing, how SEO fits … Continue reading No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2
Daniel Faggella on December 30, 2015 SEO (search engine optimization) has come a long way. After experiencing the “wrath of Google” years ago, some marketers have exited the SEO game and opted instead to use paid traffic to generate their leads and prospects. However, when done correctly (and ethically), there is no match for … Continue reading No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 1
by Jen Phillips April January 27, 2016 Follow @JenphillipsapriJanuary 27, 2016 Do you know the secret ingredient to successful marketing? It’s not brilliant copy (though that helps), it’s not billboards in Times Square, it’s not even a regular blog. Do you know what it is? 1—Show up in front of your target market 2—Consistently 3—With … Continue reading A 3-Step Formula for Getting More Clients
by Deidre Paknad December 30, 2015 Follow @day_dreeDecember 30, 2015 If you lead a team, coaching people and giving regular feedback– positive and constructive– is part of the job. Prioritizing 1on1s and doing the “soft stuff” that builds morale, culture and people are strategic elements of leadership. If you hesitate to give feedback for fear … Continue reading Connect, Calibrate and Coach: A Simple Formula for Great 1on1s
by Ray Manley November 13, 2015 Follow @rbmanleyNovember 13, 2015 You’ve heard how a camel is a horse designed by committee, right? Most sales pages are just as ugly…and generally for the same reason. “Let’s put a hump on it, and if one hump is good, two will be twice as good!” The truth of … Continue reading Have You Found the Formula For Your Best Call to Action?
Andre OentoroSeptember 26, 2015 It’s been over 100 years since the first movie trailer was shown. In the early 1910s, movie trailers were shown at the end of movies in the theatre, hence the name, however the goal was the same: to advertise upcoming movies. To achieve this, trailers need to sell the films and … Continue reading Use The Movie Trailer Formula For Better Explainer Videos
