Tag Archives: Formats

4 Most ROI-Generating Ad Formats

4 Most ROI-Generating Ad Formats by Ivan Guzenko , Columnist, June 28, 2018 We’re witnessing a massive transformation of advertising technologies. Advertisers modify their marketing strategies, adjust new ad placement approaches, and maximize ROI with new ad formats.  Brands are no longer chaotically placing banners throughout websites. Instead, they embrace interstitials, rewarded videos, and expandable … Continue reading 4 Most ROI-Generating Ad Formats

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

Ginny Marvin on November 20, 2017   With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level … Continue reading The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

7 Creative Blog Formats to Keep Your Readers Engaged

by Jessica Bowers December 4, 2015December 4, 2015 In a blogging rut? Try one of these alternatives to the standard long-form post instead! It could be argued that the key to any good blog is consistency. Consistent value, consistent voice, consistent output and distribution. But there’s a fine line between consistency, and just doing the … Continue reading 7 Creative Blog Formats to Keep Your Readers Engaged

Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats

Simon BaileyJuly 9, 2015 As mobile usage overtakes desktop, mobile advertising is now undoubtedly the most efficient and effective way to target your existing customers and new prospects whenever and wherever they are. But how do this most effectively? Engagement must now be engineered through the use of programmatic tools and programmatic advertising through private … Continue reading Engaging Through Mobile – The Rise Of Enriched Data and Tailored Ad Formats