Tag Archives: forget

Don’t Forget to Put the Service in Your SaaS

SaaS

David Rode — January 20, 2017 — January 20, 2017 When you are selling a SaaS product, you really need to think about what you’re actually selling. At PeopleMetrics we realize that we’re not only selling software, we’re selling a service. It seems like an obvious truth (after all, they are called Software-as-a-Service products), but … Continue reading Don’t Forget to Put the Service in Your SaaS →

Relaunching your website? Don’t forget an SEO audit!

SEO Audit

Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Janet Driscoll Miller on January 20, 2017 So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to … Continue reading Relaunching your website? Don’t forget an SEO audit! →

Marketers Often Forget This Key Aspect When Planning a Redesign

Website Development Guidelines

Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign →

Forget big data: Why thinking small can help marketers see the future

Data Management

Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future →

When going HTTPS, don’t forget about local citations!

Web Security Guidelines

Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. Andrew Shotland on November 1, 2016 Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give … Continue reading When going HTTPS, don’t forget about local citations! →

Looking For A Job? Don’t Forget To Clean Up Your Online Presence First

Job Search

by Natalie SevertOctober 21, 2016 Have you ever wondered what a recruiter does first after reading your CV? Here’s the answer. The vast majority of recruiters will instantly screen you online. They’ll type your name into Google, check the results which pop up and have a look at your social media profiles. That’s why you … Continue reading Looking For A Job? Don’t Forget To Clean Up Your Online Presence First →

Don’t Forget the Bells and Whistles

Contest Marketing

by James Potter Follow @thelinkedinmanOctober 21, 2016 LinkedIn has taken time to ensure that a wide range of third-party rich content providers can integrate with the platform, for the benefit of LinkedIn users. Using these rich content providers the right way will have a positive impact on your profile in search results, your credibility, and … Continue reading Don’t Forget the Bells and Whistles →

Forget about unique content. Try actually BEING local!

Content Optimization

Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local! →

Forget PowerPoint: Try These 6 Tricks to Nail Your Next Client Meeting

Productivity

by Ken Sterling Follow @ken_sterlingOctober 7, 2016 Want to stand out at your next client meeting? Ditch the same old PowerPoint presentation and deploy creative, personalized messaging instead. The other day, one of the newer members of our sales team came into my office, asking for advice regarding an upcoming trip. “Hey Ken, I’m visiting … Continue reading Forget PowerPoint: Try These 6 Tricks to Nail Your Next Client Meeting →

WFM is About Profit and Practicality, Forget “Art and Science”

Business Development

by John Orr Follow @CeridianSeptember 12, 2016 Consultants have argued for decades that workforce management (WFM) is a mixture of art and science. However, the fact is, it is neither. Workforce management ultimately comes down to profit and applying practical – not over-engineered — practices that enable higher performing retail operations. WFM is a series … Continue reading WFM is About Profit and Practicality, Forget “Art and Science” →