Amanda Clark — May 31, 2017 Follow @GrammarChicInc— May 31, 2017 You’ve slaved away crafting what you think is the perfect resume. It shows how you’ve progressed throughout your career and what you have to offer to your next employer. But before you send it off, it’s time to give it one more once-over to … Continue reading Don’t Forget: A Checklist for Your Resume
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
David Rode — January 20, 2017 — January 20, 2017 When you are selling a SaaS product, you really need to think about what you’re actually selling. At PeopleMetrics we realize that we’re not only selling software, we’re selling a service. It seems like an obvious truth (after all, they are called Software-as-a-Service products), but … Continue reading Don’t Forget to Put the Service in Your SaaS
Columnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website. Janet Driscoll Miller on January 20, 2017 So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to … Continue reading Relaunching your website? Don’t forget an SEO audit!
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best. Loretta Jones on December 12, 2016 No one can predict the future, but smart marketers come pretty close. Using big … Continue reading Forget big data: Why thinking small can help marketers see the future
Columnist Andrew Shotland shares some common problems that occur during site migrations to HTTPS and explains the importance of updating your citations. Andrew Shotland on November 1, 2016 Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give … Continue reading When going HTTPS, don’t forget about local citations!
by Natalie SevertOctober 21, 2016 Have you ever wondered what a recruiter does first after reading your CV? Here’s the answer. The vast majority of recruiters will instantly screen you online. They’ll type your name into Google, check the results which pop up and have a look at your social media profiles. That’s why you … Continue reading Looking For A Job? Don’t Forget To Clean Up Your Online Presence First
by James Potter Follow @thelinkedinmanOctober 21, 2016 LinkedIn has taken time to ensure that a wide range of third-party rich content providers can integrate with the platform, for the benefit of LinkedIn users. Using these rich content providers the right way will have a positive impact on your profile in search results, your credibility, and … Continue reading Don’t Forget the Bells and Whistles
Columnist Greg Gifford notes that when all your competitors have unique content, then that alone won’t be enough to help you stand out from the crowd. Greg Gifford on October 11, 2016 Is it just me, or does it really seem lately like every marketer is looking for a silver bullet when it comes … Continue reading Forget about unique content. Try actually BEING local!
