What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions. Purna Virji on August 15, 2018 What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of … Continue reading Forget me not: 3 steps to make your PPC ads more memorable
Forget Percentages — UK Smashes The EU In Mobile Marketing by Sean Hargrave , Staff Writer, July 2, 2018 Covering figures is interesting because all too often publications can be sucked into reporting on growth percentages, meaning that new and emerging markets leap out of the page as offering a far better investment opportunity than … Continue reading Forget Percentages — UK Smashes The EU In Mobile Marketing
Paul Casinelli — June 15, 2018 Follow @PaulCasinelli — June 15, 2018 The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in your chair. But instead of preparing to walk up to the stage and accept your … Continue reading Forget the Emmy — Take the Pressure Off Your Video Production Process
Contributor David Rodnitzky urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.” David Rodnitzky on May 1, 2018 Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6 billion of revenue to bankruptcy, while Netflix … Continue reading Marketers: Never forget that we are at war
Paul Keijzer — April 11, 2018 Follow @Paul_Keijzer — April 11, 2018 geralt / Pixabay In the business world, scalability has always enabled companies to have an advantage over their competitors. It’s what’s made them strong contenders in an economically challenging business environment. Thanks to scalability, the more of something companies had, the better it … Continue reading Forget Scalability. Fail Fast and Move Forward
By Victoria Klochkova July 27th, 2017 Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more … Continue reading 8 Out of 10 People Forget Branded Content In 3 Days
Han Jin — July 21, 2017 Follow @jinhan8 — July 21, 2017 janeb13 / Pixabay Many young professionals who have worked for a couple years in corporate have debated whether to quit their jobs to complete an MBA. Some of them are looking for a career change, others are looking to move up in their … Continue reading 3 Reasons to Forget the MBA & Head to a Startup for Training
Graham Jones — June 23, 2017 Follow @grahamjones — June 23, 2017 Business leaders are busy people. All those individuals in the “C-Suite” have plenty to do. So you would imagine that in order to provide them with insights to help them improve their aspect of business they would want something “snappy”. You’d expect them … Continue reading Forget Video or Blogging If You Want to Reach Business Leaders
Amanda Clark — May 31, 2017 Follow @GrammarChicInc— May 31, 2017 You’ve slaved away crafting what you think is the perfect resume. It shows how you’ve progressed throughout your career and what you have to offer to your next employer. But before you send it off, it’s time to give it one more once-over to … Continue reading Don’t Forget: A Checklist for Your Resume
Bart de Pelsmaeker — April 9, 2017 Follow @bartdp— April 9, 2017 Microsites used to be a very popular tool a couple of years back, but got a very bad rep because microsites were heavily abused by black-hat SEO folks, who used them to set up private blog networks and artificially create backlinks to content. … Continue reading Landing Page … Or Microsite? Forget the Bad Rep of Microsites and Learn When & Why To Use Which
