Tag Archives: Forecast

What About the Forecast?

Forecasting

Dave Brock — October 3, 2019 Follow @davidabrock Forecasting is important to our business, we spend a lot of time (often too much) on forecasts. But too often, we get forecasting wrong. Some observations: We strive for forecast accuracy, but we will never be perfectly accurate. Even the dictionary calls it a prediction or an … Continue reading What About the Forecast? →

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030

Blockchain

Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 by Laurie Sullivan  @lauriesullivan, August 1, 2018 Blockchain technology is forecast to create a business value of $2 trillion by 2030, according to data released Wednesday. The emerging technology also is poised to have a major impact on advertising and media. “Business … Continue reading Blockchain Forecast To Create $122B In Business Value For Advertising, Media By 2030 →

How to forecast the revenue opportunity for the coveted ‘position 0’

Revenue Generation

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying. Karen Bone on May 31, 2018   Today’s article is a continuation of “Want to target position 0? Here’s what you need to … Continue reading How to forecast the revenue opportunity for the coveted ‘position 0’ →

First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

Marketing Platforms

The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018   In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption →

2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

Email Marketing

Kristen Dunleavy — September 6, 2017 Follow @KristenWritesIt — September 6, 2017 pixel2013 / Pixabay What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become … Continue reading 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence →

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