Paul Keijzer — December 27, 2017 Follow @Paul_Keijzer — December 27, 2017 BiljaST / Pixabay In 2017 the HR industry took a deep dive to find ways to enhance employee engagement, diversify, exploit potential and develop an agile structure. There’s more for HR to contribute towards these initiatives, concerns and issues. Hence, 2018 will see … Continue reading 5 Biggest HR Trends To Follow In 2018
Virginia Franco — December 8, 2017 Follow @VAFrancoResumes — December 8, 2017 illustrade / Pixabay When it comes to preparing career marketing materials, from resumes to LinkedIn profiles, my goal is to always ensure the reader can connect the dots and answer the decision maker’s key question: “How can he/she help me?”As the owner of … Continue reading Finding it Hard to Translate Your Value? When it Comes to Resumes + LinkedIn, Follow These 3 Storytelling Rules
Choncé Maddox — December 2, 2017 — December 2, 2017 geralt / Pixabay Whether you like or dislike networking events, the reason for attending should be clear. You want to meet other people who you could potentially work with in some capacity in the future. You may be good at starting up a meaningful conversation … Continue reading The Ultimate Follow Up After a Networking Event
Randy Milanovic — November 20, 2017 Follow @kayak360 — November 20, 2017 When you want to know how well your business website is really performing over time, nothing beats a good review of your analytics package. From free options to complicated paid software platforms, there is no shortage of applications to tell you how many … Continue reading Follow Analytics to Keep Your Plan on Track
Bob Woods — October 27, 2017 Follow @bobwoods — October 27, 2017 illustrade / Pixabay Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. … Continue reading The Follow – A Softer Way of Getting Noticed on LinkedIn
Kevin George — October 18, 2017 Follow @imkevin_monk — October 18, 2017 MichaelGaida / Pixabay As the holiday season approaches, you must have already set up your triggered email campaigns. The success of your campaigns depends on how you set your brand apart from the competition during the peak season. For an e-commerce business, this … Continue reading Cart Abandonment Emails – Best Practices You Must Follow
John Hawthorne — September 13, 2017 — September 13, 2017 Unfortunately, owning an ecommerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do … Continue reading Need More eCommerce Traffic? Follow These Steps
We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. Brian Weiss on September 11, 2017 Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. … Continue reading Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes
Carol Stephen — August 18, 2017 Follow @Carol_Stephen — August 18, 2017 Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail Recently a couple of different accounts on Instagram followed me, waited for me to follow back, then unfollowed me. They were both major fails and here’s why. Here’s another person writing about same … Continue reading Beware Instagram Follow Unfollow Backlash: A New Kind Of Fail
Isabel Hayward — August 10, 2017 — August 10, 2017 Whether it’s for business or for pleasure, following up via email is a timeless to-do for anyone wanting to stay top-of-mind with colleagues and friends. For small business owners, email follow ups are key to perpetuate business, especially with the reliance on referrals.With the busyness … Continue reading The Ultimate Guide to Email Follow Up
