Tag Archives: Focus

Focus on Email with Internet Marketing Services for Small Businesses

Steve HammAugust 24, 2015 Although it depends on your business, it generally does not require too many customers to see a noticeable growth, so investing in methods that bring in more customers is essential. However, when it comes to internet marketing services for small businesses, you can invest effort into all aspects, or you can … Continue reading Focus on Email with Internet Marketing Services for Small Businesses

Want More Engagement in Social? Focus on These 5 Things

Pam McBrideAugust 18, 2015 “Engagement” has been a buzzword in the social media marketing space for years, and it has remained part of the vocabulary for a reason: it matters. Measuring success on social can be difficult, especially when attempting to affix a dollar figure. Engagement metrics – retweets, shares, likes, replies, clicks – are … Continue reading Want More Engagement in Social? Focus on These 5 Things

CMOs Must Shift Focus from Transactions to “Addictive Experiences”

Ernan RomanJune 27, 2015 Customers become “brand partners” when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer’s needs. Following are important findings from a new study on loyalty conducted by the Direct Marketing Association and Forrester Research analyst Tina Moffet: 58% of marketers were dissatisfied with their … Continue reading CMOs Must Shift Focus from Transactions to “Addictive Experiences”