New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. Ginny Marvin on January 26, 2016 The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital marketing and media practitioners are focusing their data practices and investments over time. The … Continue reading Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
by Wishpond January 22, 2016January 22, 2016 With so much content out there on how to increase your landing page conversion rates, it’s easy to get carried away and think that with every new element you add you’ll see a surge of new conversions. But that’s not always the case. The last thing you want … Continue reading How to Focus your Landing Page on Conversion
by Mary Long December 17, 2015 Follow @MaryCLongDecember 17, 2015 Believe it or not, affiliate marketing has been around for more than 20 years, but many businesses have yet to try it. Why? Mostly because, as Forbes points out, there are still many “myths” surrounding it. But anyone who’s not leveraging every advantage they can … Continue reading Why Holiday Advertisers Should Focus On Affiliates
by Miguel Conner December 17, 2015 Follow @qsampleDecember 17, 2015 ‘Tis the Season…the Season for Star Wars, it seems, as The Force Awakens opens this week. Hopefully, the movie will improve on the dreaded prequels. Hopefully, Disney commissioned some focus groups before handing the reigns over to JJ Abrams. Hopefully, in your market research, you … Continue reading May The Focus Group Be With You (Infographic)
by Paul Keijzer November 24, 2015 Follow @Paul_KeijzerNovember 24, 2015 Marissa Mayer is making headlines again. We all know that she was brought into Yahoo just 3 years back with hopes of implementing the strategic brilliance that she’d been showing at Google. But the latest news coming out of Yahoo seems to be quite troubling: … Continue reading Should Marissa Mayer Focus on a Strong HR Strategy?
by Ian Mills November 14, 2015 Follow @magicdustNovember 14, 2015 The field of SEO is constantly changing and evolving. Algorithms get updated, search patterns get more sophisticated, and the marketplace gets more crowded with competitors. It’s a tough landscape, and one that requires a keen attention to both strategic planning and tactical action. With so … Continue reading Is Your On-Site SEO Strategy Losing Focus? 3 Ways To Get Back on Track
by Beth Romelus November 10, 2015November 10, 2015 I remember when Facebook and Twitter were first introduced, the people around me were trying to grasp this new era in online communication and audience reach. Social networking websites had always been around, like Myspace, but creative innovation has turned these channels into becoming major online communication … Continue reading Why Your Business Needs To Focus More On Email Marketing Than Social Media
Paul PhilpOctober 14, 2015 I often feel that I work for my inbox, not the other way around. Many of the customer success managers I speak with have a similar experience. The inbox is full of customer issues, customer information requests, product updates, new customer onboarding requests, sales meetings, ….. it is all important. The … Continue reading Don’t Let Your Inbox Focus Your Attention
Lindsey PattersonOctober 13, 2015 Search engine optimization, or SEO, has proved over the years to be an elusive and fluid pursuit. As Google and other search engines are constantly changing their algorithms, the industry often contains more mysteries than it does concrete answers. Things have changed almost entirely since the early days of SEO. However, … Continue reading Want Better SEO Results? Focus Above the Fold!
As publishers face the challenges of a cross-device world, they need to embrace emerging technologies and remember to look toward actual human teams for solutions, says columnist Hagai Tal. Hagai Tal on September 18, 2015 Today’s technology landscape is constantly shifting, as new devices are created to answer modern consumer needs and infrastructures are created … Continue reading Where To Focus With So Many Available Platforms
