by Laura Donovan April 11, 2016 Follow @thewordproApril 11, 2016 It seems that every time I open my Facebook News Feed I get the same ad for a local realtor. Her ads are nothing but her picture with text that says, “If you are ready to buy or sell, contact me.” The ad does not … Continue reading It’s Not About You – Focus on Your Audience to Market Effectively
by James Clear March 29, 2016 Follow @james_clearMarch 29, 2016 In the 1920s, a German man named Eugen Herrigel moved to Japan and began training in Kyudo, the Japanese martial art of archery. Herrigel was taught by a legendary Kyudo master named Awa Kenzo. Kenzo was convinced that beginners should master the fundamentals of archery … Continue reading Zanshin: Learning the Art of Attention and Focus from a Legendary Samurai Archer
by Bill Corbett March 25, 2016March 25, 2016 Who would have thought that billions of hours of video content would be uploaded to YouTube and other online sites each month? The growth of video is astonishing and will continue to grow in the years to come. With mobile technology and smartphones, we have a powerful … Continue reading Focus on Video Today for Your Brand and Business
by Kevin O’Brien March 21, 2016 Follow @kobrienwhyMarch 21, 2016 If there’s anything you should have learned anything from 2015, it’s that substance over keywords is the new direction. There’s an even more important lesson you need to learn in 2016. Looking ahead to the future of SEO, there are a number of trends that … Continue reading How You Should Focus Your SEO in 2016?
McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life cycle.” Barry Levine on March 14, 2016 “Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per … Continue reading How “customer obsession” can focus your marketing tech selections
by John W Hayes February 25, 2016 Follow @john_w_hayesFebruary 25, 2016 The future of email marketing is already here and it’s called mobile. Mobile marketing will be front and center in 2016. As email marketers, we should now be thinking of email as primarily a mobile channel. While the traditional desktop environment is still important, … Continue reading Mobile Marketing – Stats to Focus Your Email Marketing Strategy
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control. Barry Levine on February 10, 2016 at 3:02 pm There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of Apple and President/CEO of … Continue reading John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
by Emma Labrador February 3, 2016February 3, 2016 It’s not a secret that content is the king when it comes to Search Engine Optimization (SEO). Every blogger knows that well when creating high-quality content, to seduce both search engines and visitors. However, content alone is not enough. Internal linking is here to support your SEO … Continue reading Why Should You Focus on Internal Linking?
by Tamsin Fox-Davies February 1, 2016 Follow @ctctUKFebruary 1, 2016 What do you mean? I am focused! It’s a new year and time to give your business renewed focus. You’ve set your business goals for 2016, so why not give your business a boost and really achieve them? To help you do that, I want … Continue reading Get Down to Business: Let’s FOCUS on Your Business!
by Amanda Wilson January 30, 2016 Follow @ajulietwJanuary 30, 2016 Have you read the Seven Habits for Highly Effective Sales Content yet? Don’t worry – either way, we’ve created this series of posts to highlight those 7 habits for success. Do you remember the old days (and ways) of creating content? Until fairly recently, these … Continue reading Habit #6 — Context, Focus on the Second Dimension of Content Development: The “When”
