Hamish Brown — July 6, 2018 — July 6, 2018 Free-Photos / Pixabay There’s a reason video continues to rise as one of the most powerful mediums we have — it connects us on a human level, it’s moving and engaging. With video, you can take something intangible, like B2B analytics software, and bring it … Continue reading Five Steps To Video Campaign Success
Second Thoughts: 5 May Be Too Short, Some Say by Laurie Sullivan @lauriesullivan, June 15, 2018 Google’s longstanding message to publishers to focus on web page load time speeds and reduce the number of ads that appear on one page might be falling on deaf ears. As recently as this week, agencies and ad industry … Continue reading Second Thoughts: Five May Be Too Short, Some Say
A lot has changed in the media world in recent years, but contributor Peter Minnium explains how some aspects of the media experience remain fundamental. Peter Minnium on June 15, 2018 I recently overheard a conversation amongst a group of interns tasked with mapping the new media landscape: “Uber is clearly a medium, not … Continue reading The five facets of media
Cres Ferell — January 20, 2018 Follow @cresferrell — January 20, 2018 If you’re running a SaaS company, keep these five things in mind as you work to grow your business. I recently read an article by Tomasz Tunguz, a venture capitalist at Redpoint. Tunguz does a great job explaining the SaaS/Excel phenomenon. Essentially, Excel … Continue reading Going for Gold: Five Traits of Successful SaaS Businesses
Darleen DeRosa — October 27, 2017 Follow @onpoint_llc — October 27, 2017 coyot / Pixabay Training and developing leaders at all levels is one of the most crucial challenges faced by organizations in today’s fast-paced and demanding competitive environment. However, many companies find it difficult to devote the time and/or money needed to accomplish these … Continue reading E-Learning: Five Reasons It Would Work For Your Organization
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. Andrew Dennis on October 25, 2017 SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short … Continue reading How to increase B2B traffic by 192% in five months
The summer months are often a slow time for retailers — which is why it’s the best time to prepare for the busy holiday season. Columnist Tom Mucklow discusses how retailers can use this time to get started on their holiday planning. Tom Mucklow on July 27, 2017 For consumers, the holiday shopping season … Continue reading Five things retailers must do this summer to prepare for holiday shopping
You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017 Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data
Kevin Durkin — May 9, 2017 — May 9, 2017 If you operate in a regulated industry, or have customers or partners who do, being compliant is non-negotiable. If regulatory requirements mandate compliance, you’ll be required to produce certain evidence in order to be certifiably compliant. And in order for many customers to do business … Continue reading Five Questions to Ask When a Customer or Partner Asks You to Become Compliant
Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Kevin Lee on February 3, 2017 Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 … Continue reading Methbot, fake news and five other reasons SEM/SEO interest will surge
