Some common mistakes made when evaluating and choosing solutions and how to avoid them. Tony Byrne on September 28, 2021 Buying marketing technology can be stressful. The impact of your choice will reverberate across your enterprise, and switching costs can become prohibitive. Yet, it can seem hard to know in advance whether you’re picking the right … Continue reading Real Story on MarTech: Avoid these five vendor selection pitfalls
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Take a peek into PPC routines during Cyber Five week
After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Ginny Marvin on November 24, 2020 The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have … Continue reading Take a peek into PPC routines during Cyber Five week
Five Failed Brands, Retailers Have Something In Common: Incorrect Information
Five Failed Brands, Retailers Have Something In Common: Incorrect Information by Laurie Sullivan , Staff Writer @lauriesullivan, December 2, 2019 Holiday parties are a great place to learn through word of mouth about new retailers or brands that just opened nearby. Consumers grab their mobile phone and search in Google or Bing for the name to … Continue reading Five Failed Brands, Retailers Have Something In Common: Incorrect Information
The Five Steps of Sustained Change
John Parker Stewart — July 15, 2019 — July 15, 2019 Alexas_Fotos / Pixabay There are five steps that are universal in sustaining change. Whether it is an organizational change or a personal change, if you want it to be sustained, or permanent, you must follow every step. Step 1: Awareness If you want to … Continue reading The Five Steps of Sustained Change
Five Sources for Infographic Design – And How to Use Them!
Corie Stark — May 17, 2019 — May 17, 2019 Your content can and should come in many forms to compete in today’s crowded market. One way to present your work in an engaging, visual manner is to design an infographic. Why? Well-designed graphics are easy to digest and offer content in a fun way. … Continue reading Five Sources for Infographic Design – And How to Use Them!
Five Questions for a Sprint Goal!
Fabio Panzavolta — May 15, 2019 Follow @collectivgenius — May 15, 2019 Sophieja23 / Pixabay What is a Sprint Goal? “The Sprint Goal is an objective that will be met within the Sprint through the implementation of the Product Backlog” (quote from the Scrum Guide). The Sprint Goal is a phrase that can be used … Continue reading Five Questions for a Sprint Goal!
Email Copywriting 101: Five Steps to Better Converting Emails
Patti Haus — March 7, 2019 — March 7, 2019 “Email marketing is dead.” That’s what a digital marketer told me while trying to sell me his messenger bot software. But email isn’t going anywhere. Customers who buy through email spend 138% more than those who don’t sign up for email offers. And email marketing … Continue reading Email Copywriting 101: Five Steps to Better Converting Emails
Five Powerful Employee Feedback Tips for Customer Experience Leaders
Thomas Ewen — November 15, 2018 — November 15, 2018 geralt / Pixabay Companies often focus solely on customer experience, forgetting the actual driver for an excellent customer journey – their employees. According to the 2016 CXEvolution study by MaritzCX, “customer-centric companies are three times more successful at driving significant financial improvement and customer … Continue reading Five Powerful Employee Feedback Tips for Customer Experience Leaders
Five Tips to Be a Happier, More Balanced Business Owner
Kaitlyn Hammond — October 31, 2018 — October 31, 2018 rawpixel / Pixabay If you run a small business, you probably have become accustomed to working hard….really hard. Seven-days-a-week hard, with nary a day off. Admirable, but also dangerous, because you risk burnout, health problems, and grumbling employees. It’s up to you to create a … Continue reading Five Tips to Be a Happier, More Balanced Business Owner
The Five Step Formula To Instagram Engagement
Mike McMillan — August 29, 2018 — August 29, 2018 Instagram is today one of the fastest growing social networks in the world. Between 2014 and 2017, the number of daily active users has grown from 200 million to 500 million. The time spent on Instagram too has been growing at a rate of nearly … Continue reading The Five Step Formula To Instagram Engagement