By Asad Haroon, Published October 29, 2014 A new survey by the Content Marketing Institute found that 86% of businesses are using content marketing. CMI found that marketers spend an average of 28% of their marketing budget on content, with the most effective marketers devoting an average of 37% to a content marketing strategy. And nearly half … Continue reading B2B Content Marketing – Five Reasons It’s So Tough to Track
By Bryan Evans, Published October 23, 2014 As brands across the globe scurry to put in place public relations plans for next year, it seems fitting in these last few months of 2014 to reflect on some of the most memorable concepts that caught our attention this year. From the sound of your voice to … Continue reading Top Five Public Relations Takeaways of 2014 (So Far)
As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
Google Webmaster Tool (GWT) is the perfect toolbox for anyone who wants to host their websites in a proper manner. With the help of certain features available through Google Webmaster, it is possible to ensure that your site has the best visibility possible. Among them, here are 5 of the most awesome Google Webmaster Tool … Continue reading Five Awesome Google Webmaster Features
It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or profitability. But it’s vital for businesses to take a step back and decide what’s really influencing their position in the market. Porter’s Five Forces is … Continue reading Use Porter’s Five Forces to Widen Your View on Competitive Forces
Internet Technology joined other technologies to improve, accelerate or extend the reach of human efforts, it has not hesitated to invade any profession. And every profession, if you think of it really, has its tools. Marketing is not an exception. Most marketers would agree that marketing is driven by communication. We will look at some … Continue reading Five Internet Marketing Tools
Nowadays several businesses are taking advantages of social media marketing to increase their business growth. With the help of new sites, applications, sources, services many businesses are now communicating very easily with their customers online. As the new technologies and strategies are developing at a very fast pace, it would be helpful to know about … Continue reading Five Latest Online Buying Trends
How very long have you looked for a rock sound on the internet advertising teaching plan? Had been you virtually to the level in which you needed to give up like me? I looked for months and spent hrs attempting to come across the correct plan. When I found it, I couldn’t feel why other … Continue reading Five Key Aspects For a Effective Online Marketing and advertising Training Plan
Most sales managers are usually promoted into their positions because they were good individual performers. They were consistent sales performers in their work and they showed an interest in advancing their careers by earning their promotion into sales management. One of the most important jobs for any sales leader is to help his or her … Continue reading Five Keys To Sales Coaching Success
Effective communication is crucial to connect to your audience, which is why email marketing plays such a vital role in any online marketing strategy. One of the best ways to create top quality emails or newsletters is to use a mass email solution that gives you maximum control and flexibility over your newsletter as well … Continue reading Five tips for effective email marketing
