Mark HarringtonJanuary 14, 2015 As Marketing increasingly becomes a data-driven discipline within the organization, the ability to centralize, synthesize and analyze fragmented data streams across an array of channels is critical. This is particularly important for brands that deliver customer experiences across a spectrum of channels from in-store and online to mobile apps and social networks. … Continue reading Five Advantages Savvy Marketers Gain From Consumer Management [Infographic]
ZOG Digital December 31, 2014 Advertising on social media is both an effective and cost-controlled way for the beverage industry to grow brand awareness and increase sales. Fifty-one percent of advertisers in the United States said they planned on increasing their digital ad spending this year according to eMarketer. The same survey showed that … Continue reading Five Steps For Success In Social Media Advertising
Hollie Geitner December 31, 2014 The year is coming to a close and I find myself wondering, where the heck did 2014 go anyway? I know it’s cliché, but holy cow does time sure fly. With all of the craziness of getting ready for the holidays, it’s tempting to view the last week of the … Continue reading Five Things To Do To Avoid The After-Christmas Slump
by Aaron Goldman, December 17, 204 Google just released its “Year In Search” review that looks at the most popular keyword queries for 2014. As always, the top chartsprovide good insight into what captured our hearts and minds this past year. Beyond just commentary on the state of our society, these trends can be instructive … Continue reading Five SEM Lessons From The Top 10 Searches Of 2014
Finding it hard to integrate new tactics and technologies into your work routine? Columnist Rachel Balik suggests freeing up your time by dropping these 5 bad marketing habits. Rachel Balik on December 12, 2014 As 2014 draws to a close, many of us are trying to both take stock of the year … Continue reading Five Bad Marketing Habits To Give Up
Elena Nicosia November 25, 2014 Mobile e-commerce is today’s current trend, as people use their mobile devices for information and shopping. But while this is great for consumers, it can be a headache for businesses; after all, you’ve spent so much time and money trying to make a good web site, and now a … Continue reading Five Desktop-to-Mobile Web Site Conversion Tips
By Liz O’Brien, Published November 13, 2014 When companies engage and respond to customer service requests over social media, those customers end up spending 20 to 40 percent more with that brand (Source: Bain& Company). Failure to respond via social channels can lead to up to a 15 per cent increase in churn rate for … Continue reading Five Top Tips For Social Customer Service Over Facebook
By Courtney Wright, Published November 11, 2014 As a sales manager, one of the most important roles you play is that of a sales coach.You’re responsible for the ongoing development and success of your team. You coach your sales reps to success not just by reinforcing their quarterly numbers, but rather by helping to coach … Continue reading Five Ways To Become A Better Sales Coach
By Elena Nicosia, Published November 7, 2014 The holidays are around the corner, which is good news for businesses, given the expected increase in e-commerce and mobile-based purchasing this year. However, this means that you have to make sure that your web site’s shopping cart function is working to ensure that transactions are completed. Here … Continue reading Five Tips for Keeping Your Web Site’s Shopping Cart in Top Shape
By Harry Rollason, Published November 1, 2014 Trust me, as anyone who works in content marketing will testify, when you spend a lot of time writing a piece the last thing you want to do is revisit it. However, last night that is exactly what I decided to do. Here are my five top takeaways from … Continue reading Top Five Takeaways From The Definitive Guide To Social Customer Service
