Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. Jeremy Brugger on January 3, 2023 at 10:00 Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing … Continue reading How CPGs can realize the value of first-party data with a CDP
Tag Archives: FirstParty
How companies are leveraging clean rooms and first-party data as cookies vanish
Remain competitive with campaign insights and customer segmentation with the help of clean room partners. Chris Wood on November 17, 2022 Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available … Continue reading How companies are leveraging clean rooms and first-party data as cookies vanish
The Comoto Family of Brands accelerates omnichannel marketing with first-party data
Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022 Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data
How to humanize the digital experience with first-party data
Consumers trust us with their data because they value our brand. In return, we need to make their experience the best possible. Here’s how. Josh Perlstein on September 14, 2022 Let’s be honest: We are the luckiest generation of marketers. Technology has become so deeply integrated into our world, and consumers are more willing to … Continue reading How to humanize the digital experience with first-party data
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Data Drill: D2C Brands Struggle To Get Accurate First-Party Information by Ray Schultz , Columnist, August 4, 2022 Email marketers can be forgiven for perhaps feeling smug: The email address is the foundational piece of self-reported data. That should be kept in mind as brands seek first-and zero-party data in response to changes like the pending … Continue reading Data Drill: D2C Brands Struggle To Get Accurate First-Party Information
Roku’s Vision Of Personalization And The Future Of First-Party Data
Roku’s Vision Of Personalization And The Future Of First-Party Data by Laurie Sullivan @lauriesullivan, July 24, 2022 Brad Murphy, head of performance advertising at Roku, found a service where he could submit personal information about experiences with his wife that the marketplace uses to create a custom song, which he presented to his wife as … Continue reading Roku’s Vision Of Personalization And The Future Of First-Party Data
Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
Advertisers Can Own, Optimize First-Party Data To Retarget Based On Consumer Response To Promos by Laurie Sullivan @lauriesullivan, July 14, 2022 SKUx wants to change the way promotions are delivered and redeemed, so developers at the company created technology to capture first-party data based on how consumers engage with offers. The platform, Buyer (X)ccelerator, gives … Continue reading Advertisers Can Own, Optimize First-Party Data To Retarget Incentives Based On Consumer Responses To Promos
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns by Laurie Sullivan @lauriesullivan, June 22, 2022 Adform released research at the Cannes Lions festival showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns running with its ID Fusion solution. The company commissioned PwC to work with OMD Norway and … Continue reading Data Shows First-Party IDs Outperform Third-Party Cookies In Programmatic Ad Campaigns
Identity and attribution can give your first-party data strategy a boost
You can’t improve ROI without accurately measuring campaign performance. For that, you need solid data and identity. Chris Wood on May 12, 2022 Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring market performance,” said Gloria Ward, director … Continue reading Identity and attribution can give your first-party data strategy a boost
3 ways to optimize first-party data collection
First-party data is more important than ever in a digital-first world. Corey Patterson on May 9, 2022 “Our digital future was happening well before a global pandemic; it just simply accelerated it,” said Mark Bornstein, VP of content marketing at ON24, in his presentation at The MarTech Conference. “But the way in which we engage has … Continue reading 3 ways to optimize first-party data collection
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