The journey through the future of customer data reveals a landscape where adaptation is key. Treasure Data on November 10, 2023 As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead … Continue reading The future of customer experience lies in first-party data by Treasure Data
Reddit Introduces First-Party Measurement Tools by Laurie Sullivan @lauriesullivan, August 24, 2023 Reddit has launched two first-party measurement tools — Reddit Brand Lift and Reddit Conversion Lift — which are intended to quantify the incremental impact and overall effectiveness of campaigns. The tools were introduced Thursday, along with the company’s internal analyses justifying their worth. The two … Continue reading Reddit Introduces First-Party Measurement Tools
Big tech companies will need user consent to process personal data, combine it with other platforms’ data and use it across services. Constantine von Hoffman on July 5, 2023 Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling (July 25, 2023) by the EU’s … Continue reading EU’s ruling against Facebook a big blow to first-party data usage
Here are ways brands can ensure they’ve got the customer data they need for a succesful CDP implementation. Jason Ward on July 3, 2023 The sunsetting of third-party cookies and evolving privacy regulations impact how companies gather and use consumer data. A customer data platform (CDP) is a spectacular tool for unifying, segmenting and activating … Continue reading 4 CDP strategies to unlock the power of first-party data
Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data Julio Lopez / 03 Jun 2023 Without a comprehensive U.S. consumer privacy law, U.S. state and federal lawmakers have been looking toward Europe’s General Data Protection Regulation (GDPR) to serve as inspiration as states begin to introduce data privacy laws in … Continue reading Making Data Talk: How Marketers can Humanize their Campaigns through Zero- and First-Party Data
This approach will unlock first-party data strategies you can utilize across your marketing channels. Malorie Morrison on May 8, 2023 Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — … Continue reading An approach to unlocking first-party data strategies
The move is part of a marketing partnership which features an in-person event at SXSW and Best Buy selling Roku-branded TVs. Constantine von Hoffman on March 10, 2023 Roku and Best Buy announced today the streaming platform and device company will get access to the electronics sellers’ first-party data. The announcement also said the chain … Continue reading Roku partners with Best Buy for first-party data
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy. Greg Kihlstrom on January 30, 2023 This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found … Continue reading North Star goals for category leaders: First-party customer view
Spherical will extend first-party data from data warehouses and CDPs into the “madtech” space. Kim Davis on January 23, 2023 Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Spherical is said to support interoperability and data portability across brand and media tech stacks, enabling activation of first-party data across the … Continue reading Lotame launches first-party data accelerator
