By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?
By Joe Forte June 21st, 2018 Video marketing can be intimidating. Not only do you need to be able to create professional-grade content, but you also need to distribute this content effectively throughout your audience. If you aren’t able to capitalize on your video, it can be wasted money — but without video marketing, … Continue reading 10 Tips To Make Your First Video Marketing Campaign A Success
Who’s On First? The Chaos Of Marketing In The Digital Age by Reid Carr , Columnist, June 14, 2018 As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand … Continue reading Who’s On First? The Chaos Of Marketing In The Digital Age
Choncé Maddox — June 13, 2018 — June 13, 2018 Engin_Akyurt / Pixabay How you start your morning sets the tone for the rest of the day. Have you ever wondered how successful people start their day? Sure, having a morning routine or a morning ritual lined up along with an organized plan for the … Continue reading 6 Things You Should Do During the First Hour of Your Day
Visual Brand Demolition? Think First by Douglas Eymer , Columnist, May 31, 2018 As a seasoned professional visual brand builder, I have been both an accomplice and observer of the unnecessary destruction of a company’s visual brand identity. In my early years, as I scratched and clawed my way up the graphic design ladder when … Continue reading Visual Brand Demolition? Think First
Syed Balkhi — May 24, 2018 Follow @SyedBalkhi— May 24, 2018 Are you hesitating to start a YouTube channel just because you don’t have the knowledge to create videos or can’t afford the expensive equipment? What if we told you that you don’t need any expert knowledge or premium software to make videos? That’s right, … Continue reading Tips on Creating your First YouTube Video
The annual marketing spend for these platforms will more than double by 2023, the report predicts. Barry Levine on May 15, 2018 In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], … Continue reading First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
Logan Godfrey — May 6, 2018 — May 6, 2018 With the 2018 NFL Draft now over, it’s time to write a marketing blog. Before you ask if that makes sense, I’ll explain. If you’ve read any of my blogs in the past, like “A Scouting Combine for Digital Marketers”, you know that I am … Continue reading Drafting Digital Marketing Components: Who Goes First?
Young Entrepreneur Council — April 30, 2018 Follow @YEC — April 30, 2018 Video helps draw in customers and increases engagement, but can be overwhelming with details to keep in mind, especially when your business is first starting out in the medium. That’s why we asked members of the Young Entrepreneur Council this question: What … Continue reading 15 Rules to Follow When Creating Your First Business Video
Garry Grant — April 27, 2018 Follow @seoinc — April 27, 2018 Over the past year, Google has decided to switch gears from a mobile-first approach to an AI-first strategy. Though this change may seem odd since Google has focused primarily on mobile-first for close to a decade, it’s clear the adjustment means the company … Continue reading From Mobile First to AI First – What This Means for You
