B2B Reality: Content Is First In ROI, Email Second by Ray Schultz , Columnist, August 15, 2018 Email may produce the best ROI in general — but not in B2B, where it comes in second to content marketing, according to the 2018 B2B Marketing Survey, a study by Contentive in partnership with ClickZ. Of 214 … Continue reading B2B Reality: Content Is First In ROI, Email Second
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10 Steps to Build Your First Email Marketing Automation Drip Campaign
Jaime Nacach — August 14, 2018 Follow @bloominari — August 14, 2018 Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you … Continue reading 10 Steps to Build Your First Email Marketing Automation Drip Campaign
For The Love Of Email: Trusted Old Channel Ranks First In Survey
For The Love Of Email: Trusted Old Channel Ranks First In Survey by Ray Schultz , Columnist, (July 31, 2018) Maybe it’s GDPR and the recent privacy scandals. But consumers prefer the trusted old channels when receiving direct marketing communications. A survey by the UK DMA shows that 73% cite email as their first or … Continue reading For The Love Of Email: Trusted Old Channel Ranks First In Survey
Organic And Voice Search Critical First Steps For Home Buyers, Renters
Organic And Voice Search Critical First Steps For Home Buyers, Renters by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Organic search typically becomes the first step in the purchase or rental of real estate, with Zillow estimating that in December 2017 the total value of U.S. homes reached 31.8 trillion. Standard links make up about … Continue reading Organic And Voice Search Critical First Steps For Home Buyers, Renters
6-Step Checklist for Acing Your First Month as an Amazon Seller
Michael Ugino — July 3, 2018 — July 3, 2018 The moment you sign up as an Amazon seller, the clock starts ticking. Amazon will hold you to its monthly performance metrics from day one. And being prepared makes all the difference: with this checklist you’ll be ready to ace every step of selling on … Continue reading 6-Step Checklist for Acing Your First Month as an Amazon Seller
Forrester issues first Wave report on Experience Optimization
Adobe takes top ranking for platforms that combine testing, behavioral targeting and recommendation engines. Barry Levine on June 28, 2018 “Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is the key to a brand’s success these days, wouldn’t optimizing that involve every marketing … Continue reading Forrester issues first Wave report on Experience Optimization
The First Step In Planning A Facebook Community Challenge
Karen Repoli — June 30, 2018 Follow @karenrepoli — June 30, 2018 FirmBee / Pixabay Before planning your community challenge for your Facebook group, you must fully understand why you’re creating it. Entrepreneurs can create and issue challenges for various purposes: Driving sales Building mailing lists Filling Facebook groups Building relationships Many other things What … Continue reading The First Step In Planning A Facebook Community Challenge
Is Your Site Optimized for Google’s Mobile First Indexing?
By Stephen Moyers June 25th, 2018 A study from 2017 revealed 57 percent of all online traffic now comes from mobile devices. In response to the significant shift, Google announced it would develop Mobile First Indexing. The index makes mobile content the first thing Google will search when ranking websites, even if the user is … Continue reading Is Your Site Optimized for Google’s Mobile First Indexing?
10 Tips To Make Your First Video Marketing Campaign A Success
By Joe Forte June 21st, 2018 Video marketing can be intimidating. Not only do you need to be able to create professional-grade content, but you also need to distribute this content effectively throughout your audience. If you aren’t able to capitalize on your video, it can be wasted money — but without video marketing, … Continue reading 10 Tips To Make Your First Video Marketing Campaign A Success
Who’s On First? The Chaos Of Marketing In The Digital Age
Who’s On First? The Chaos Of Marketing In The Digital Age by Reid Carr , Columnist, June 14, 2018 As a marketer, you connect consumers to your brand, so you manage creative and messaging. To reach consumers, you manage different marketing channels. To return your investments, you measure performance by channel. To protect your brand … Continue reading Who’s On First? The Chaos Of Marketing In The Digital Age
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