Matt Rowe September 8, 2021 As Millennials, we’re starting to jump into the real world. We’re graduating high school, seeking summer jobs, and full-time employment to build our resumes. Starting this process can be extremely scary and daunting. How do you get an internship if you don’t have any work experience? What if you don’t … Continue reading How to Nail Your First Internship
Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources by Ray Schultz , Columnist, July 28, 2021 Email teams are sitting pretty as brands attempt to wean themselves from third-party data: They rely mostly on first-party and zero-party data. And many brands are moving to those privacy friendly data sources, according to The … Continue reading Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Lauren Haas July 19, 2021 If you’re wondering how to start an ecommerce business, you’ve come to the right place at the right time. Online selling has been in a rapid growth curve for years, and it’s showing no signs of slowing down. In the first quarter of 2021, online sales grew by a whopping … Continue reading How to Start an Ecommerce Business and Make Your First Sale
Thomas Griffin July 3, 2021 Although it’s essential for every business to have a website, a static website isn’t enough to help your business survive. It’s critical to think in a different way. When creating your online presence, you need to approach it from the point of view of creating a sales funnel. A website … Continue reading How to Build Your First Sales Funnel
Sahail Ashraf May 24, 2021 Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and its quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition … Continue reading Who Did It First? And Does It Matter?
Tom Wozniak April 17, 2021 Recently, I was able to travel to my first industry conference since January 2020. The digital and performance marketing industries have largely shifted to virtual conferences since that time. On March 21, Lead Generation World kicked off the opening night of a multi-day conference in Orlando FL. Since returning from … Continue reading Attending the First In-Person Industry Event in Over a Year
Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second
Liz Kislik February 17, 2021 A few months ago, I did a Dear HBR podcast on how hard it can be to confront your boss. One of the difficulties is that we can’t anticipate the true needs of someone whose experience we haven’t had. I’m reminded of a story my son’s fourth grade teacher … Continue reading Is It Safe to Be Candid with Your Boss? First Learn What They Want
Blair Nicole Nastasi February 8, 2021 As the Covid-19 pandemic continues to change the landscape of organizations around the world, business leaders are still struggling to adapt to the new norm. With many employees still working from home and nearly every industry conducting more business remotely, businesses have found it a challenge keeping employees engaged. … Continue reading Driving Employee Engagement Should Be First Priority For Business Leaders in 2021
Julie Hansen December 26, 2020 Your virtual first impression can make or break your sale. In the first few seconds of a video call, prospective customers quickly make decisions about you and your company and how (or whether) they’re going to listen to you. To ensure you’re making a strong first impression, look no further … Continue reading Virtual First Impression: 5 Secrets from the Stars
