Sylvia MontgomeryMay 12, 2015 Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness, they may be making their biggest transformation yet, at least where companies are concerned. The past few years have seen two charmingly codenamed updates, Panda … Continue reading Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
Laura ColeApril 29, 2015 In the wake of the great recession, an entire generation of so-called ‘accidental entrepreneurs’ began launched their solo pursuit of financial independence. Having rebounded from hardship and capitalized on ground-breaking remote communication technologies, these entrepreneurs are now part of a group that will account for an estimated 40% of the U.S. … Continue reading The Business Start-up Guide: 3 Crucial Tips for Fledgling Firms
Candis RousselApril 4, 2015 For management consulting firms, finding new sources of business is an increasingly urgent challenge. But today’s leading firms are rising to the occasion by making transformative use of their websites. When we surveyed over 500 professional services firms to ask about their biggest marketing priorities and business challenges in 2015, over … Continue reading How Websites Drive New Business for Management Consulting Firms
Lee FrederiksenMarch 7, 2015 Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure.. The goal for these decision-makers was to make their websites acceptable. But many firms didn’t (or still … Continue reading What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
Candis RousselFebruary 27, 2015 Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. … Continue reading 5 Social Media Benefits For Accounting And Financial Services Firms
Small businesses have historically been slow to adopt the content marketing strategies that corporate marketers use. But as SEO has evolved significantly in recent years, it has become clear that small businesses need to include how-tos, e-books, comparison guides, and other content marketing techniques to remain competitive in the rankings. Whether the content is created … Continue reading 7 Outstanding Content Marketing Tips for Small Businesses
Hacked !!! Image by marsmet521 Log analysis .. When all else fails, log analysis can be your best friend. Think of log files as the black box investigators recover to find out more about an accident. Logs contain traces of all events that happened on your website, sorted out by timestamp. There are two types … Continue reading The Risks of Public Hotspots
Keyword research is the foundation of search engine optimization. Keyword data allows us to peek into consumers’ desires and analyze what they really want. Google AdWords Keyword Planner opens that window for us. It is free, open to everyone with a Google account, and it’s tied to the largest direct source of search data — … Continue reading SEO: Getting More from Google’s Keyword Planner
