Tag Archives: Firms

6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts

Customer Acquisition

by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts →

Marketing Recruitment and Onboarding Strategies for Professional Services Firms

Professional Services

by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms →

5 Social Media Fails Professional Services Firms Should Avoid

Professional Services

by Cortney Phillips Meriwether March 6, 2016March 6, 2016 Don’t let the memes, cat videos and 140 character limits confuse you. Social media is a powerful tool for businesses. Big brands have been quick to capitalize on the social media craze. Unfortunately, professional service providers have been slow to catch up. And several have stumbled … Continue reading 5 Social Media Fails Professional Services Firms Should Avoid →

Research Shows Firms with Employee Advocacy Programs Grow Faster

Employee Advocacy

by Lee Frederiksen November 16, 2015 Follow @hingemarketingNovember 16, 2015 Firms know there’s an opportunity to turn their employees into brand ambassadors via their personal social networks. The practice is called employee advocacy — the promotion of a firm’s brand by its employees. But to be successful, it must go deeper. A firm must instill … Continue reading Research Shows Firms with Employee Advocacy Programs Grow Faster →

Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position

Competition

John TyremanJune 20, 2015 In a recent post, we established that having true, relevant, and provable differentiators will help your firm take the lead in the marketplace.  But whom do you need to differentiate your firm from?  While there are multiple components to a successful branding research endeavor, today we are going to focus on … Continue reading Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position →

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