Jody Glidden — August 16, 2017 — August 16, 2017 Like every other accounting firm, yours is likely under growing pressure to transform the way it interacts with clients. From the use of client-facing and internal technology to positioning your firm through differentiation, the way we do business is changing. It doesn’t help that the … Continue reading 7 Ways Accounting Firms Can Thrive in a Changing Landscape
Lee Frederiksen — April 21, 2017 Follow @hingemarketing— April 21, 2017 Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put … Continue reading Employer Branding Strategy for Professional Services Firms
Rupert Tottman — November 23, 2016 — November 23, 2016 It is safe to say that, traditionally, wealth management hasn’t been a particularly accessible industry for banking customers. To most even the term ‘wealth management’ brings to mind images of bronzed billionaires sipping champagne on lavish yachts rather than the idea of easily accessible financial … Continue reading 6 Fintech Firms Transforming the Way Consumers Invest Their Money
Jody Glidden — November 21, 2016 — November 21, 2016 Most lawyers view cross-selling the same way millennials view social security. They realize it’s intended for the greater good, but the personal benefits are unclear, and they sure aren’t going to contribute more than what’s required. Let’s suppose for a second that lawyer pay was … Continue reading Yes, It Is Possible for Law Firms to Succeed with Cross-Selling
Rupert Tottman — November 15, 2016 — November 15, 2016 This month, we’re exploring some of the most disruptive fintech firms changing the face of banking. Over the next few weeks, we’ll be looking at the 25 most influential fintech firms across retail banking, payments, investments and lending, the secrets of their success and the … Continue reading 5 Fintech Firms Reshaping Lending and Financing
by Danny Wong Follow @dannywong1190October 10, 2016 Many engineering firms focus most of their attention on operations, which is understandable considering the complex nature of the work. However, like any type of company, they must rely on a productive and effective sales operation in order to reliably communicate the value of their services to high-quality … Continue reading 6 Ways Engineering Firms Can Attract New Clients and Grow Existing Accounts
by Randy Milanovic Follow @kayak360October 6, 2016 As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other … Continue reading Are PPC Firms Playing Your Good Name Against You?
by Karl FeldmanSeptember 29, 2016 I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. It’s a challenge that asserts itself for a multitude of reasons—and it’s one that … Continue reading Marketing Recruitment and Onboarding Strategies for Professional Services Firms
by Kevin O’Brien May 31, 2016May 31, 2016 Here are some common questions that likely float around your staffing firm: What’s our gross margin look like this week? Are we on track with our revenue goal this quarter? Is our fill-ratio still above the industry average? How’s our placement number looking? The reason these questions … Continue reading 3 Questions Most Staffing Firms Fail to Ask
By Michael Georgiou April 28th, 2016 Maintaining a local web presence for a franchise business is a challenge. Each franchise site (or microsite) has to be treated as a separate case and optimized for local search individually. Businesses can ensure its franchise websites show up in relevant searches and rank high on Google in a number … Continue reading Search Marketing Solutions For Firms With Franchises
