Tag Archives: Fire

Yahoo’s Interested In You: Email Scanning Draws New Fire

Yahoo’s Interested In You: Email Scanning Draws New Fire by Ray Schultz , Columnist, August 29, 2018 Oath’s practice of scanning emails to feed advertising received new attention on Tuesday with the publication of a story in The Wall Street Journal. The Journal reports that Yahoo is now “actively pitching advertisers on its ability to plumb … Continue reading Yahoo’s Interested In You: Email Scanning Draws New Fire →

The Best Practices for LinkedIn: How to Fire Up Your Strategy

LinkedIn Utilization

Wendy Marx — July 24, 2018 Follow @wendymarx — July 24, 2018 When did you take a long, hard look at your LinkedIn strategy? If you’re losing momentum and your strategy is lagging behind your competitors, it’s time to look under the hood. Staying on top of the latest best practices for LinkedIn will rejuvenate … Continue reading The Best Practices for LinkedIn: How to Fire Up Your Strategy →

3 Signs It’s Time to Fire a Client

Customer Retention

Amanda Abella — May 15, 2018 — May 15, 2018 geralt / Pixabay A part of running a successful business is knowing when it’s time to fire a client. After all, clients who no longer work for us only get in the way of our productivity. If the client is really bad then they keep … Continue reading 3 Signs It’s Time to Fire a Client →

Ready. Fire. Aim.

Business Planning

Annette Franz — April 20, 2017 Follow @annettefranz— April 20, 2017 Image courtesy of prairiemomof2 Have you heard the saying, “Ready. Fire. Aim?” What does it mean? Shoot before you aim. Shoot (or do anything) before you think or before you think it through. Shoot before you know what you’re shooting at. Shoot before you … Continue reading Ready. Fire. Aim. →

Before You Fire Your Recruiters, Read This.

Effective Hiring

Vinayak Ranade — February 14, 2017 — February 14, 2017 Before you do this, consider the following… Lately, you’ve been wondering about whether your talent team is really effective. Are they doing a better job than if you did it yourself? You’re a founder, CEO, COO, or VP. You want to hire faster. You want … Continue reading Before You Fire Your Recruiters, Read This. →

Should You Fire Your Online Marketing Agency?

Marketing Guide

Jacob Baadsgaard — January 9, 2017 Follow @jakebaadsgaard— January 9, 2017 If you’ve ever hired an online marketing agency, odds are that you’ve considered firing an online marketing agency, too. In fact, the Agency Management Institute reports that half of companies currently using an agency have switched agencies during the last 2 years. Now, don’t … Continue reading Should You Fire Your Online Marketing Agency? →

Fire These 5 Nightmare Clients Immediately

Customer Relationship Managemnet

John Hodge — November 22, 2016 Follow @johnahodge— November 22, 2016 This is meant mainly for marketing consultants and early stage marketing agencies. There might be some variance in a specific person’s situation, their interests, and priorities. But we’ve all had bad clients at some point. That said, I work with a lot of agencies … Continue reading Fire These 5 Nightmare Clients Immediately →

How To Set Google Conversion Code To Fire On Click Using Google Tag Manager

Google Tools

By Robert Brady November 1st, 2016 Google AdWords has been around for 16 years and I’ve been right there with them for the last decade. Which is why I’m still a bit surprised that AdWords native conversion tracking is behind the times. While Bing Ads, Facebook, Twitter and even LinkedIn now utilize universal pixels (similar … Continue reading How To Set Google Conversion Code To Fire On Click Using Google Tag Manager →

5 Sure Fire Tips to Unlock Your Retargeting Campaigns

Marketing Campaigns

by Kelley SchultzAugust 18, 2016 Digital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most digital campaigns, retargeting audiences can be implemented across multiple channels: display, PPC, email, and social. And because retargeting is an omni-channel tactic, marketers are putting additional resources including creative development … Continue reading 5 Sure Fire Tips to Unlock Your Retargeting Campaigns →

Hire Well, but Fire Better

Career Development

by Mark Godley July 28, 2016 Follow @mgodley21July 28, 2016 Have you heard about the software developer who, unbeknownst to his employer, outsourced his job to China while he sat in his office, surfed the Web and deposited his six-figure paycheck? How about the two local government employees in southern Spain who failed to show … Continue reading Hire Well, but Fire Better →