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Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology

Google Advertisement

Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan  @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology →

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown

Yelp

Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown by Laurie Sullivan  @lauriesullivan, October 4, 2022 Evaluating six major cities across the U.S., Yelp data shows that the average yearly business growth in non-downtowns has almost tripled that of downtown areas from April 2020 to April 2022, compared with between April 2017 and April 2019. Growth of business … Continue reading Seismic Shift: Yelp Data Finds Non-Downtown Business Growth Outpaces Downtown →

Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds

Surveys

Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, June 30, 2022 During the early days of starting a small business, entrepreneurs may put their online presence on the back burner, but that could prove to be a fatal mistake, according to data released Thursday. … Continue reading Search Data Shows How Entrepreneurs Cope With Starting A Business, Semrush Survey Finds →

Brands Worry About Economic Future, Merkle Study Finds

Branding Engagement

Brands Worry About Economic Future, Merkle Study Finds by Laurie Sullivan  @lauriesullivan, June 24, 2022 As the United States undergoes massive shifts, marketers are concerned about how changes will affect business, including inflation and macro-economic factors. Some 85% of the marketers who responded to Merkle’s survey conducted earlier this year are concerned about how inflation … Continue reading Brands Worry About Economic Future, Merkle Study Finds →

AR Gives Most Consumers More Confidence In Purchases, Study Finds

Consumer Mamangement

AR Gives Most Consumers More Confidence In Purchases, Study Finds by Colin Kirkland , June 16, 2022 How effective is augmented reality (AR) in swaying consumers toward a specific product? And how is AR used throughout the purchase journey? On Thursday, Snap and Publicis Media Exchange (PMX) released findings from a two-part study conducted by … Continue reading AR Gives Most Consumers More Confidence In Purchases, Study Finds →

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’

CTV Advertisement

Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ by Karlene Lukovitz  @KLmarketdaily, May 20, 2022 Yes, connected TV is fragmented, and yes, measurement issues continue to be a serious challenge.  But according to a study spanning 35 campaigns from 20 of the world’s largest advertisers, conducted by Innovid and the Association of … Continue reading Study Across 20 Major Advertisers Finds CTV Frequency Problem ‘Highly Exaggerated’ →

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds

Digital Transformation

Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds by Laurie Sullivan  @lauriesullivan, May 9, 2022 GroupM, WPP’s media investment group, has released findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of DOOH advertising. The study found that DOOH campaigns drive direct action by consumers. The data reveals that half … Continue reading Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds →

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