Tag Archives: finds

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds

Skills Management

GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds by Laurie Sullivan  @lauriesullivan, July 20, 2023 The top barriers to the adoption of generative artificial intelligence (GAI) in marketing are varied. Some 56% of marketers participating in a Gartner survey said the gaps in skills rate highest, while 47% cite unforeseen security … Continue reading GAI Skill Gap Is Biggest Barrier To Entry For Marketers, Gartner Finds →

Investment is up in the space sector, a new report finds

Investment Guide

  By Rachael Zisk—Payload July 20, 2023 Seraphim, a leading space VC firm HQ’d in the U.K., has released its yearly index on funding and acquisition activity across the space industry. Seraphim’s tracking data shows signs that investment activity is bouncing back from the economic woes and restrained capital markets of last year. Deals, deals, deals The … Continue reading Investment is up in the space sector, a new report finds →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse

Consumer Engagement

Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse by Laurie Sullivan  @lauriesullivan, June 28, 2023 Buyer’s remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. While there are many different reasons people feel buyer’s remorse, 48% cited guilt for buying … Continue reading Google Study Finds 75% Of Consumers Are ‘A Little Upset’ When Having Buyers’ Remorse →

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds

Advertisement Platforms

Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan  @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall.  The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds →

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds

AI Expenditure

Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds by Ray Schultz , May 18, 2023 Business leaders expect to spend more on artificial intelligence (AI) and machine learning (ML) technology — and most feel it will help them make decisions, according to The 2023 State Of Social Media, a study … Continue reading Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds →

News Publishers’ Twitter Ad Spend Down 83%, Study Finds

Twitter Advertisement

News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds →

AI is used in marketing by two thirds of B2B orgs, Forrester finds

B2B Product Development

Targeting is the top use case, and one third are using chatbots. Chris Wood on March 16, 2023 AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B Marketing Survey” by Forrester. More than 70% of respondents plan to “moderately” or “significantly” increase their plans … Continue reading AI is used in marketing by two thirds of B2B orgs, Forrester finds →

Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

Marketing Statistics

Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds →

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