Will McInnesNovember 7, 2015 A theme I hear consistently from our clients running social analytics teams (often as part of wider consumer insights or research functions) is summed up in the phrase ‘single source of truth’. What I’ve heard is that in very large enterprises, a major challenge is decision makers being fed conflicting information … Continue reading CMO View: On the Challenge to Find the Single Source of Truth
Brittany BergerOctober 26, 2015 Your first customers are your most important ones. They’re there with you from the beginning. They’re the ones that see you at your worst and watch you grow. And that makes them invested. They’ll often become your most loyal and vocal advocates. Because they’ve been there the whole time. Like the … Continue reading How to Find Your Startup’s First Customers on Social Media
Swati SrivastavaOctober 20, 2015 We all look for a great career, growth and learning opportunities. Working abroad offers a great platform to achieve all this. However, the approach required to search a job overseas requires a different strategy. There are several things to watch out for when writing an international resume. Undoubtedly, it requires highlighting … Continue reading 5 Resume Tips To Find A Job Abroad
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015 What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Melissa DukoSeptember 30, 2015 Keywords determine whether or not your ads show up in a search query, so there’s significant pressure to pick the right ones. And with so many keywords out there, it can easily become overwhelming. Like writer’s block, keyword block is no fun. But fortunately, it can be overcome. Whenever you find … Continue reading How to Find Keyword Inspiration for Your PPC Campaign
Why are so many advertisers still relying on click-through rate as the primary performance metric for their display campaigns? Columnist Roger Williams discusses the factors hindering the industry’s shift towards viewability. Roger Williams on September 18, 2015 “Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers … Continue reading Debunking The CTR To Find Truth In Viewability
Troy HollenbeckSeptember 18, 2015 The object of guest blogging is to reach the broadest possible audience. So you don’t want to post guest blogs on just any random blog. What you are looking for are the biggest, most popular and most influential blogs in your niche. If you have been blogging for a while or … Continue reading How to Find High-Quality Blogs to Send You Traffic
Ritika PuriSeptember 15, 2015 If you’ve ever worked on a marketing video, you know how fun the process can be. From script-writing to working with animators, you have the ability to engage your audience in ways you never thought possible. When the time comes to flesh out the smaller details (like music), however, it’s normal … Continue reading Where to Find Music for Marketing Videos
Tim AshSeptember 14, 2015 If you’re in online marketing, you always have pages to fix. The problem is, you’re not always working on the pages that are most likely to move the needle. Unless what needs fixing is your home page, you’re almost never working on the most important pages – the ones that you … Continue reading Using the Hidden Google Analytics Feature to Find Pages You Need to Fix
AJ BrusteinSeptember 3, 2015 The holidays are the biggest time of year for retailers. Everything is on the line when consumers are spending more than $ 600 billion in only a couple months. In fact, this season is so important for commerce that it accounts for more than 8x the next biggest sales drive season: … Continue reading Holiday Hiring Help: How to Find Quality Employees for the Holiday Rush
