by Allen FinnAugust 6, 2016 At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied … Continue reading 3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
by Mark Simmons Follow @mixeddigitalSeptember 7, 2016 On July 26th, Google released three new, highly anticipated AdWords features specifically designed to make it possible for advertisers to capitalize on today’s mobile-centric consumers. For advertisers, adopting the new features, expanded text ads, responsive display ads and device bidding, as soon as possible will give them a … Continue reading 3 New Google AdWords Features You Need To Know About
by Brad Smith Follow @bsmarketerSeptember 4, 2016 When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things. As we’ve driven home before, tiny changes usually lead to tiny … Continue reading The 3 Crucial Features of a Great CTA
by Brian Fanzo Follow @iSocialFanzSeptember 1, 2016 Twitter has changed my life, personally and professionally, in ways I can’t even begin to explain. I also understand that Twitter isn’t like any other social network. The quirks and limitations cause many to give up and many others to not see how someone like me finds so … Continue reading 6 Twitter Power User Features For Everyone
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
by Graham Jones July 29, 2016 Follow @grahamjonesJuly 29, 2016 Obviously, you want people to share as much of your website as possible. After all, sharing leads to greater visibility, increased traffic and, as a result, more business. Sharing also helps you gain greater search engine benefits, assisting in your ranking; the more people who … Continue reading Attracting the Right People is More Important Than Your Website Features if You Want Things Shared
by Sydney Slavin July 27, 2016July 27, 2016 New LinkedIn features are always exciting, especially when they increase efficiency and make our lives easier. Both features are focused around building your network, specifically connection requests. I wrote a Quick Tip about Responding to a Personalized Connection Request. I mentioned how a quick tweak on the … Continue reading Quick Tip: 2 New LinkedIn Features
by Samantha Carr July 18, 2016July 18, 2016 Mobile commerce (also known as m-commerce) offers the convenience, speed, and flexibility that can be considerable advantages in the manufacturing and distribution industries. The ability to transact anywhere––whether it’s on the shop floor, in the stock room, or on the go––can mean increased order volume and more … Continue reading Mobile Commerce Features You Definitely Need
by Imani Mixon June 5, 2016 Follow @ImaniMixonJune 5, 2016 Traditional marketing teaches companies to think of customers as a bridge between inventory and sales. In the age of hypervisibility and technology, brands are adding resources to their marketing stack that allow them to build unique experiences instead of merely monitoring customer behavior. The most … Continue reading From Feedback to Features: Your Customer-Approved eCommerce Experience
by Laura Donovan May 24, 2016 Follow @thewordproMay 24, 2016 The awesome thing about Facebook is that you can set up a business page to feature your products and services for free. You can have a presence on the largest Social Network for $ 0. However, just because it’s free doesn’t mean it won’t cost … Continue reading 6 Facebook Features A Business Must Use To Be Successful
