by Richard HoweSeptember 17, 2016 In December 2012, a story by journalist John Branch was posted on the front page of the NYTimes.com website, entitled ‘Snow Fall: The Avalanche at Tunnel Creek’. An elegant, long-form, multimedia piece that captivated millions of readers worldwide, it went on to win a Pulitzer prize in feature writing and … Continue reading Long-Form Web Content and the ‘Snow Fall’ Effect
by James Clear May 16, 2016 Follow @james_clearMay 16, 2016 Whether we are talking about athletes, artists, or academics, the story is the same. If you want to fulfill your potential then you must practice a specific skill for a long time with remarkable consistency. Mastery is never an accident. Paul Erdos, the fantastic mathematician, … Continue reading How to Fall in Love With Boredom and Unlock Your Mental Toughness
by Penney Fox February 11, 2016 Follow @foxinteractiveFebruary 11, 2016 Social Media is like a Relationship Social media is like having a relationship with your kids. You may not always like what they do but you love the idea that they’re here in your life. And for those of us who have been using social … Continue reading Fall In Love with Social Media (Again)
by Brenda Stoltz January 27, 2016 Follow @BSStoltzJanuary 27, 2016 If you haven’t noticed, conversion rate optimization (CRO) has become a more critical and powerful tool than ever for increasing revenue. For statistical satisfaction and tangible results, it’s hard to beat A/B testing. It’s one of the most heavily used CRO methods and is effective … Continue reading Don’t Let Your CRO Strategy Fall Prey To These Common A/B Testing Myths
PrialtoFebruary 10, 2015 Even if Valentine’s Day isn’t at the top of your list of holidays to celebrate, your wife might feel differently about that. But Valentine’s Day is not just about celebrating your undying love for your spouse, you should also be thinking about your customers! I know what you are thinking. “But Valentine’s … Continue reading How a Virtual Assistant Can Make Your Customers Fall In Love With You All Over Again
Successful branding is a process that involves a lot more than creating a distinctive logo or graphic element. When you think about your brand, you really need to consider how you deliver your message, your credibility, how you emotionally connect with your audience, how you motivate the buyer – all in order to build solid … Continue reading When Strategies Fall Flat: 3 Overlooked Ways To Improve Your Marketing Strategy
by Amanda Hinkle, September 25, 2014 This week marked the beginning of fall, signaling shorter days, cooler weather, heavier foods and yup… holidays that are right around the corner. As we move past the autumnal equinox, Forbes contributor Frances Booth encourages us to think about balance– and I agree. Achieving balance does not necessarily mean … Continue reading Fall Is Time For Balance In Your Email Marketing Program
As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set … Continue reading 8 Steps to Fill Your Fall Content Calendar
Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users … Continue reading 5 Ways to Fall into Instagram Marketing
Once the ugly stepsister of the marketing world, email marketing has made huge strides in 2014. Don’t take our word for it; recent email statistics prove email marketing is here to stay. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. It’s important … Continue reading Your Ultimate Guide to Fall Email Marketing Trends
