Tag Archives: Failure

Why does journalism seem like it’s collapsing? Call it market failure

  By Ryan McCarthy February 02, 2024 This year, something unusually dark is happening in an industry that is, by design, quite used to handling bad news. In a strong economy, with unemployment near a 50-year low, virtually every single part of the news business—digital media, local news, TV, print, podcasts, and documentaries—is laying off … Continue reading Why does journalism seem like it’s collapsing? Call it market failure

5 failure points of a marketing measurement plan — and how to fix them

Set up your marketing campaigns for success with a well-thought-out measurement plan. Here’s what to consider when creating one. Katie Robbert on June 1, 2023 I’ve sat through countless meetings where someone has a kernel of an idea for the marketing team, and within a few minutes, it’s a full-blown campaign. Everyone is ready to … Continue reading 5 failure points of a marketing measurement plan — and how to fix them

Organizational psychologist Adam Grant explains why we should normalize failure

  By Jessica Bursztynsky March 10, 2023 As mass layoffs and sky-high inflation continue to shake the economy, it seems the fear of a potential recession is on everyone’s mind these days. [Photo: Courtesy Adam Grant] Fast Company sat down with organizational psychologist and Wharton professor Adam Grant at BetterUp’s Uplift conference in San Francisco … Continue reading Organizational psychologist Adam Grant explains why we should normalize failure

Failure to get the most out of data clean rooms is costing marketers money

Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report.  Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value

Your Old School Management Practices Are Dooming You To Failure

Steven Imke September 13, 2021 When it comes to running a business, what I have noticed is that while many founders are progressive with the technical aspects of their business ideas, their understanding of how small businesses operates is quite retarded and based on many industrial era concepts that have long outlived their usefulness decades … Continue reading Your Old School Management Practices Are Dooming You To Failure

3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work

Stefan Wolpers June 9, 2021 TL; DR: Essential Agile Failure Patterns — When Noise Interferes with Signal There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. When Scrum becomes an element of an agile transformation, the following three … Continue reading 3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work

Product Discovery Anti-Patterns Leading to Failure

Stefan Wolpers February 23, 2021 TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think … Continue reading Product Discovery Anti-Patterns Leading to Failure

How to Face Failure: You Can Damage or Strengthen Your Business

Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business