Less than a third are using clean rooms data for attribution. ROI/ROAS measurement, or media/marketing mix modeling. Constantine von Hoffman on January 25, 2023 Despite the widespread use of data clean rooms (DCR), less than a third of marketers are leveraging DCRs’ full capabilities, according to a new report. Nearly half (47%) of marketers are … Continue reading Failure to get the most out of data clean rooms is costing marketers money
Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value
Lori McNeil September 16, 2021 It is not a question of IF we are going to make a mistake, take a misstep, tell a little white lie (I can’t help but remember Forest Gump saying “mama said nothin’ wrong with a little white lie, they don’t hurt anybody”), or make a split second decision to … Continue reading You Are Not A FAILURE… Overcoming Our Mistakes
Steven Imke September 13, 2021 When it comes to running a business, what I have noticed is that while many founders are progressive with the technical aspects of their business ideas, their understanding of how small businesses operates is quite retarded and based on many industrial era concepts that have long outlived their usefulness decades … Continue reading Your Old School Management Practices Are Dooming You To Failure
Stefan Wolpers June 9, 2021 TL; DR: Essential Agile Failure Patterns — When Noise Interferes with Signal There are plenty of failure possibilities with Scrum. Given that Scrum is a framework with a reasonable yet short “manual,” this effect should not surprise anyone. When Scrum becomes an element of an agile transformation, the following three … Continue reading 3 Essential Agile Failure Patterns in 7:31 Minutes—Making Your Scrum Work
Stefan Wolpers February 23, 2021 TL; DR: Product Discovery Anti-Patterns Scrum has proven to be an effective product delivery framework for all sorts of products. However, Scrum is equally well suited to build the wrong product efficiently as its Achilles heel has always been the product discovery part. What product discovery part, you may think … Continue reading Product Discovery Anti-Patterns Leading to Failure
Liz Kislik January 15, 2021 We all deal differently with setbacks and disappointments. But it’s a lot easier to work with people who face the reality of the experience and figure out straightforward, practical ways to bring their teams and organizations forward. In contrast, leaders and colleagues who are perceived as living in a fantasy … Continue reading How to Face Failure: You Can Damage or Strengthen Your Business
Daniel Burrus November 2, 2020 Given the recent release of the documentary series The Last Dance, I found this example to be more prevalent than ever. Basketball great Michael Jordan once famously stated that he had missed more than 9,000 shots, lost 300 games and missed 26 game-winning shots in his career. Following that statistical … Continue reading Failure Is Just Part of the Game
10 Examples of Software Development Failure Nate Nead / 20 Aug 2020 Software has become so ubiquitous in our 21st century lives that we often take it for granted. We assume that it’s always going to work when we need it. Or, perhaps even more dangerously, we don’t fully understand the negative repercussions of an … Continue reading 10 Examples of Software Development Failure
Gretchen Gordon — April 15, 2020 The Objective Management Group Annual Partners Conference took place this past weekend. It was a memorable event, one, because it was held as a virtual conference for the first time, but more so because of the Kobe Bryant video interview OMG CEO, Dave Kurlan (@KurlanAssoc), presented. Kobe’s Legacy in … Continue reading Take Away the Risk of Failure
