Tag Archives: Failing

Is Your Business Social Media Presence Failing?

Social Media Utilization

Jennifer WebsterJune 5, 2015 Customers and potential customers demand a dynamic social media presence in today’s digital age. If you’re not getting results from content marketing efforts, it might be time to do a social media audit. Stale writing is a sign that you (and your content) are getting tired according to Katie Cooper, author … Continue reading Is Your Business Social Media Presence Failing? →

3 Warning Signs Your Online Campaigns Are Failing, And How To Fix Them…Fast!

Ad Campaigns

Kate BoyceMarch 27, 2015  There’s nothing more exciting to a B2B marketer than getting the chance (and the budget) to test new digital channels. You set up your campaign, carefully consider your targeting options, place your bids and off you go. You monitor your activity and after a few days find you’ve gone WAY over … Continue reading 3 Warning Signs Your Online Campaigns Are Failing, And How To Fix Them…Fast! →

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

Ad Campaigns

Howard J. SewellFebruary 24, 2015 The lack of an appropriate and complete tracking system is one of the most common errors, or omissions, that B2B marketers make in setting up a paid search program. It’s easy to see why. Google, for example, provides basic tracking services – impressions, clicks, cost per click – automatically and … Continue reading Failing at Paid Search? Maybe You’re Just Measuring It Wrong. →

3 Reasons Why Your User Acquisition Strategy Is Failing

Leads Generation

Rachel SerpaFebruary 3, 2015 So, you’ve built an amazing website or mobile app, complete with the latest and greatest CSS styling, recommendation engines and social plugins. There’s only one problem: your site is getting tons of traffic, but no one is registering or logging in. A clear, comprehensive understanding of consumer identity is becoming increasingly … Continue reading 3 Reasons Why Your User Acquisition Strategy Is Failing →

13 Reasons You’re Failing Spectacularly with LinkedIn

LinkedIn, Professional Network

Marisa SmithJanuary 18, 2015 LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms. But LinkedIn is a different beast. It’s social, but it’s professional. You’re connecting for business purposes, … Continue reading 13 Reasons You’re Failing Spectacularly with LinkedIn →

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