Personal Branding BlogMarch 31, 2015 The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical. Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance. Naturally, they wonder … Continue reading Why Traditional Recruiting Methods Fail
InklyoMarch 23, 2015 You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying … Continue reading 15 Ways To Fail At Social Media Marketing
Harmony MajorMarch 4, 2015 All of the most successful digital marketing campaigns have one thing in common: The entire campaign, from initial advertisement to final website landing page, is fully cohesive. Because its components are linked together in a relevant, obvious way, your prospects know what to expect and are therefore satisfied when later stages … Continue reading The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1
Katie MartellFebruary 28, 2015 There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since … Continue reading Why Personas Fail
Dave SchneiderFebruary 10, 2015 Anyone that has been following my blog for a long time knows that I don’t really push products. You don’t see a lot of affiliate reviews here. You don’t see any courses or coaching. For the most part, the blog seems to be completely unmonetized. I use it mostly for branding … Continue reading Are Email Lists Overrated? How To Fail At Launching To 4500 Subscribers
Ron JohnsonJanuary 24, 2015 Social media is everywhere, and everybody seems to be using it to one degree or another. We see a lot of business-based social media pages that aren’t accomplishing what those businesses likely had in mind when they started the accounts. In fact, we see a growing trend of highly ineffective social … Continue reading 5 Sure-Fire Ways To Fail At Social Media
Aviva PinchasJanuary 5, 2015 There are many, many, many lists of conversion optimization best practices. Some are sacrosanct: Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. Just make the button bigger! These practices often come from broad trends observed over many experiments and they … Continue reading When Conversion Optimization Best Practices Fail
Jon Whitbeck December 4, 2014 Websites that Can Weather the Storm As a professional web designer, here’s a situation that happens often. A potential client wants a website. I listen to their web needs, research their market, and lay out a plan like an architect would with blueprints for a solid house that will … Continue reading 3 Reasons Your DIY Website May Fail
Alexandra Heseltine November 28, 2014 According to Google Analytics, your website is getting plenty of traffic, but you still have a big problem: not enough business. You ask, “Why aren’t prospects emailing, calling or coming in? What’s the deal?” When I talk with business owners, I often hear these and similar questions. If you’re … Continue reading 3 Reasons Why Websites Fail (to Meet Objectives)
Steven Tulman November 25, 2014 Starting a business is easy. Keeping it alive and ensuring it grows is the tough part. Every month there are over 540,000 new businesses launched as per a 2013 article by Forbes.com. However, the number of businesses that are closing their doors exceeds the number of new businesses being started. … Continue reading Top 3 Reasons Businesses Fail and How to Prevent Them from Happening to You.
