Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Tag Archives: Fail
5 Reasons Marketers Fail With Data
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
Morning Roast: Why Most Marketing Strategies Fail
Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail
2 Reasons Home Pages Exist, and Why Web Sites Fail
Conversion TopicsJune 3, 2015 If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that home pages are primarily meant to be commercials. Your home page actually has just two main reasons for existing, and presenting a few offers that might be relevant to only a … Continue reading 2 Reasons Home Pages Exist, and Why Web Sites Fail
Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)
Rich PageMay 25, 2015 Planning on a website redesign soon? Hoping it will finally get the sales or leads you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and have barely any impact on sales or leads, and some even have negative effects. … Continue reading Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)
Brands With Limited Data View Fail At Data-Driven Marketing
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
Why Traditional Recruiting Methods Fail
Personal Branding BlogMarch 31, 2015 The amount of time, effort and frustration companies go through to find reliable, intelligent recruiting assistance is astronomical. Over the years, the majority of hiring companies bounce from one recruitment company to another, unable to gauge the real reason behind their inability to find effective staffing assistance. Naturally, they wonder … Continue reading Why Traditional Recruiting Methods Fail
15 Ways To Fail At Social Media Marketing
InklyoMarch 23, 2015 You’ve accepted the importance of social media marketing for your business. You’ve read all the statistics about the increasing value of social media for your content marketing plan, and you’ve begun integrating social media into your business strategy. Good for you! You’re already in the game. While other people are still trying … Continue reading 15 Ways To Fail At Social Media Marketing
The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1
Harmony MajorMarch 4, 2015 All of the most successful digital marketing campaigns have one thing in common: The entire campaign, from initial advertisement to final website landing page, is fully cohesive. Because its components are linked together in a relevant, obvious way, your prospects know what to expect and are therefore satisfied when later stages … Continue reading The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1
Why Personas Fail
Katie MartellFebruary 28, 2015 There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since … Continue reading Why Personas Fail
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