Nance RosenOctober 11, 2015 Disneyland may be the happiest place on earth, but the Disney store is not. The miserable experience of that retail environment at Santa Monica Promenade in California is remarkable for its consistently angry retail clerks and harsh restrictions on purchase. Nothing about the Disney brand gets you ready for it. As … Continue reading Do You Fail The Invisible Job Interview?
Martin SchneckOctober 2, 2015 Keywords are everything in PPC advertising. Hell, keywords are the lifeblood of search engine marketing entirely. We rely on keywords to target consumers. They give us the best understanding of what the user wants to get from their search. Without keywords, what would we do? We better figure it out soon, … Continue reading Too Big to Fail: The Death of the Keyword [Infographic]
Dave SchneiderAugust 13, 2015 Isn’t cockiness that which you should avoid? Being confident is a good thing, right? Are you sure? Well, yes, it is a positive to be confident yet overconfidence is the reason why several entrepreneurs fail despite current position, past success, and positive attitudes. To err is human and despite a mighty … Continue reading Why Overconfident Entrepreneurs Can Fail
Taylor TomitaAugust 4, 2015 Social media makes us lazy. We think it is a quick fix to our lacklustre marketing efforts – but it’s not. Throw a few tweets out, blast some connections on LinkedIn and like a few Facebook pages. That’s all it takes right? There is a fundamental problem with the way we … Continue reading Why Did Your Last Social Media Marketing Campaign Fail?
Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail
Conversion TopicsJune 3, 2015 If you look at major e-commerce sites, with the prevalence of rotating banners and large static images, you’d think that home pages are primarily meant to be commercials. Your home page actually has just two main reasons for existing, and presenting a few offers that might be relevant to only a … Continue reading 2 Reasons Home Pages Exist, and Why Web Sites Fail
Rich PageMay 25, 2015 Planning on a website redesign soon? Hoping it will finally get the sales or leads you’ve been hoping for? I’ve got some disappointing news for you. Unfortunately, most website redesigns don’t work as well as planned and have barely any impact on sales or leads, and some even have negative effects. … Continue reading Why Your Website Redesign Will Fail To Lift Sales Much (And What To Do Instead)
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
