Causal AI adapts in real time, learning from every shift. Here’s why it outperforms static models when the market won’t sit still. Mark Stouse on July 8, 2025 Marketers have long been trained to think in linear terms. Historical data goes in; forecasts come out. Marketers are trained to think in linear terms. Historical … Continue reading Why causal AI works when other forecasting models fail
The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. Kristina Kalpokaite on February 13, 2025 Most brands replace their martech tools within five years, according to the most recent MarTech Replacement Survey. chasing better features, integration and ROI. But selecting the right platform … Continue reading Why most martech RFPs fail and how to get vendor selection right
By Clint Rainey October 19, 2023 Ask business experts what qualities they believe successful startup founders possess, and there’s a number and metric for everybody: It’s three personality traits and four types of founders, or it’s the Big Five traits, or maybe six successful traits, or it’s seven, with seven personality types—on up to … Continue reading Computer scientists have predicted whether your startup will fail based on your personality
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
Why DEI Initiatives Fail — And How To Ensure They Succeed by Melinda Ramos , July 21, 2022 Diversity, equality, inclusion, and belonging (DEIB) policies are among the most important initiatives in the business world today. Hiring a diverse workforce helps to ensure that the organization is poised to meet the needs of all the … Continue reading Why DEI Initiatives Fail — And How To Ensure They Succeed
Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise by Laurie Sullivan @lauriesullivan, July 5, 2022 The majority of customer journeys to make a purchase begin online, and digital is the entry point to a growing number of retail experiences. Still, most retailers have been slow to react to increased demand for digital … Continue reading Retailers Fail To Capitalize On Gift Cards As Digital Purchases Rise
By Clint Rainey April 07, 2022 Leaked video from a second meeting that Better.com held minutes after the now-infamous Zoom call in December, when it terminated 900 employees, provides stunning new insight into the level of mismanagement that went into perhaps the most bungled corporate downsizing in recent memory. Before the holidays, footage of … Continue reading ‘You will not be allowed to fail twice’: Leaked video from Better.com meeting underscores botched layoffs
Why Most DIY Web Design Projects Fail Timothy Carter / 24 Jan 2022 You need to have a website. There’s no other way to build a successful business in the modern era. But if you’re new to the world of entrepreneurship, you’re quickly going to realize that your website’s design, development, and maintenance are … Continue reading Why Most DIY Web Design Projects Fail
Stefan Wolpers January 13, 2022 TL; DR: Scrum Master Interview Questions on How to Make Your Scrum Master Fail Scrum has proven time and again to be the most popular framework for software development. Given that software is eating the world, a seasoned Scrum Master is nowadays in high demand. And that demand causes the … Continue reading Scrum Master Interview Questions: How to Make Your Scrum Master Fail
The company also said the AI will make recommendations when it spots red flags in order to help get your projects back on track. Henry Powderly on December 17, 2021 Marketing work management platform Wrike on Friday announced several updates, including one that claims to be able to predict a project’s success. What’s new? Wrike … Continue reading Wrike beefs up AI to predict if your project will succeed or fail
