8 Tips for Improving Your E-commerce Website




  • February 1, 2016

    Your e-commerce website should be designed with features that will accommodate the needs of your customers. The website should have links that function correctly and be presented in a format that can be recognized by the web crawlers, which will help the search engines to categorize your information. Here are eight useful tips:


    Emphasize SEO features


    The information on a website is categorized by the web crawlers for a search engine. If the information has not been categorized, then potential customers will not be able to find your information in the search results. A customer may enter a search request on Google for a torque wrench and not receive information about your website but rather your competitor, which will affect your bottom line. Read about silos to understand how to structure your website.


    Perform evaluations


    A website should be easy to navigate and should be updated with current information. You must periodically evaluate the features of your website and verify that those features function properly such as that the links are not broken and that visitors are redirected to pertinent information. If the website design is confusing, then visitors will quickly lose interest while they are reading your information.


    Integrate social network buttons


    If you are selling eccentric, funny or interesting products, people will likely want to share it with their friends. If your products are truly unique or useful, adding a Facebook share and Twitter tweet button could offer a tremendous increase in traffic to your e-commerce website.


    Use social media connections


    On top of share buttons, if you’re not established in your industry, it would be best to show social authority and popularity on the most popular platforms. Social media websites can be used to attract more customers because your e-commerce business will be presented on more than one website. If you have a Facebook page, then your customers can quickly connect with you and also receive information about your e-commerce business. You can post weekly updates about new or popular products, in addition to exclusive sales. If your social profiles are new, it would be wise to get more followers and likes on your pages. The going rate for 100,000 Twitter followers ranges from as little as $ 75 to $ 300 and always differ in quality. Do your research.


    Use multiple versions for the website


    Your website should be available in a desktop and a mobile version. The features should function properly on both versions such as the features for ordering products and for accepting credit card payments. You will have more opportunities for earning profits if your customers can access your website on smartphones, tablets and also on computers.


    Include wish lists


    If your customers can add products to a wish list, then those customers can plan to purchase more of your merchandise. The information on the wish lists can be used to identify the preferences of your customers, which can include preferences for different seasons such as garden tools for summer and snow shovels for winter. You can also use the information on the wish lists to identify which products may sell faster with lower prices.


    Concentrate on customer satisfaction


    The importance of customer satisfaction has been said before. Customer satisfaction is the source of recurring customers. A business website should be easy to navigate and should encourage visitors to continue shopping for more products. If your website is user-friendly, then your customers will not become frustrated during an online purchase. Your customers should have the option for reviewing their purchase information and should also receive alerts before completing a purchase.


    Make thorough preparations


    You may be eager to quickly publish your website but should also understand that your customers will respond to your online image. If you publish information that is not accurate, then your customers could become frustrated. If the links do not function properly, then your customers will also become disenchanted with your e-commerce business. You should plan to succeed by offering the highest quality of features on your website.

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