Tag Archives: Facebook

5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion

Facebook Engagement

by Brian McNeil-Smith April 9, 2016 Follow @easypromosappApril 9, 2016 Ah, that first moment when you have that spark of inspiration. The perfect idea for a contest that will meet your marketing objectives perfectly, whether it be to increasing awareness of your brand, building loyalty, attracting new users to your website, increasing followers on your … Continue reading 5 Reasons Your Facebook Contest Isn’t Working – Lessons in Conversion →

Facebook Messenger has new ways for brands to meet its 900 million users

Facebook Branding

Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users. Tim Peterson on April 7, 2016   Yeamake / Shutterstock.com Facebook is priming the pump for brands to go big on Messenger. A week before Facebook is expected to announce ads in its messaging … Continue reading Facebook Messenger has new ways for brands to meet its 900 million users →

3 Unconventional Facebook Advertising Strategies That Work

Facebook Advertisement

by Dan Shewan April 2, 2016April 2, 2016 Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target relevant audiences as there are ways to use Facebook in general, figuring out precisely what strategy … Continue reading 3 Unconventional Facebook Advertising Strategies That Work →

The ideal Facebook advertising structure: single objective

Facebook Advertisement

As Facebook campaigns get more complex, adopt an account structure that makes for easy management. Columnist Brad O’Brien shares his go-to method. Brad O’Brien on April 1, 2016   There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the years. … Continue reading The ideal Facebook advertising structure: single objective →

Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On

Facebook Marketing

by Chris Boyles March 31, 2016 Follow @chrsboylsMarch 31, 2016 If you’ve been on Facebook lately, you’ve likely noticed publishers are taking advantage of the platform’s new live streaming feature Facebook Live. You’ve also probably noticed that brands aren’t. In the last few days, I’ve seen The Atlantic, The New York Times and Slate all … Continue reading Why Facebook Live is the Content Marketing Opportunity You’re Missing Out On →

Pros And Cons Of Facebook Instant Articles For Publishers

Facebook Instant Articles

by Roee Ganot March 28, 2016March 28, 2016 Many exciting changes have been taking place that promise to help digital marketers get more reach and connect with more of their target audience. Google introduced its AMP platform for mobile content in October, and Facebook has been quietly offering instant articles to certain publishers for some … Continue reading Pros And Cons Of Facebook Instant Articles For Publishers →

The State Of Cross-Channel Paid Search, Part 2: SEM & TV

Marketing Guide

Josh Dreller on February 22, 2016   In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV →

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