Tag Archives: Facebook

7 Hidden Reasons Why Companies Fail at Facebook Advertising

by Dennis Yu April 22, 2016 Follow @dennisyuApril 22, 2016 We’ve seen so many companies who are competent at traditional PPC get destroyed when trying to do Facebook advertising. Let’s cover the most common mistakes and how to solve them: Keywords are not interests: You have keywords on Google versus interests on Facebook. In the … Continue reading 7 Hidden Reasons Why Companies Fail at Facebook Advertising →

All Signs Point To Video Ads Being Your Best Investment On Facebook

by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook →

How Marketers Use Facebook Video to Elevate Consumer Engagement

by Gina Botti April 19, 2016April 19, 2016 Keeping pace with Facebook’s feature updates can sometimes feel like an uphill battle. They’re constantly in search of monetization opportunities, and now they have a new shiny object: video. Facebook has been pushing video for many years now, but they’ve stepped up their game over the past … Continue reading How Marketers Use Facebook Video to Elevate Consumer Engagement →

How To Build a Great Target Audience on Facebook

by Micha Boettiger April 16, 2016 Follow @writerworldwideApril 16, 2016 Facebook marketing has become increasingly pay-to-play over the last several years, which has caused a lot of complaining among social media marketers. Compared to several years ago, the posts of business pages get almost no circulation among their followers, unless they pay for a “boost”. … Continue reading How To Build a Great Target Audience on Facebook →

‘Use Facebook As Page’ Not Working? Here’s The Easy Fix.

by Jo Lynn Deal April 11, 2016 Follow @jolynndealApril 11, 2016 If you’ve been successful using Facebook with your business social media marketing, you know how important it is to use it just like your audience does. Social media marketing should demonstrate genuine engagement including ‘liking’ other business and community pages and interacting with them … Continue reading ‘Use Facebook As Page’ Not Working? Here’s The Easy Fix. →